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"I wish I could say that reading this book will turn you into a successful content marketer in 10 easy chapters but I KNOW it will help you better access, optimize, and use what you ALREADY know. It is intended to empower you to embrace the dynamics of the post internet world (of infinite marketing complexities and opportunities which are as nerve wracking as they are powerful) through a concept that has long come of age".
Neema Kapoor, Marketing Strategist and Managing Editor of Relevance
Featuring a preface by Chad Pollitt, Co-founder of Relevance, this book strives to deconstruct KEY Content Marketing principles using easy to understand metaphors that make it a breezy read.