Content Marketing vs Marketing - A Traditional Marketer's Guide to Content Marketing in 2018
Content Marketing is much art as it is science but it’s anything but new. It’s just business as usual but this time it dresses way nicer, picks you up in a stretch limo, and waits for at least 3 dates before trying to take you home.
Using easy everyday metaphors to deconstruct valuable marketing principles this disruptive book takes a no holds barred approach to analyzing Content Marketing.
I think we take all jargon too seriously. In an increasingly consumeristic world where our unending need for “stuff” can only be fueled by our ability to profit off other people’s unending need for stuff, aren't we are ALL marketers?
For power. For money. For prestige. For making your teenager clean his room. The fundamentals were always simple, intuitive even for a 4 year old bargaining for a Nerf gun. This book is just a reminder of what we have known all along.
- Neema Kapoor, Marketing Strategist and Managing Editor of Relevance
Do you see a stick figure labeled user x or do you see a nervous 17 year old, pimply teenager shopping for her 1st prom dress? Once you can live it, feel it, and BELIEVE it, it’s time to optimize the numbers. Not the other way around.
Recommended by content guru Chad Politt it also features a bonus chapter on 'Agile Content Marketing' that covers the operational aspects of building a team, writing and monetizing content.
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