Content Promotion

Ever thought of using your employees to boost your content marketing efforts? Well, if you haven’t, it’s time to do so. Now try and answer the question – “Who knows your company and your services…
How Your Employees Can Boost Your Content Marketing Efforts
  • 437
  • 10/23
  • Joydeep Bhattacharya
In an increasingly buyer driven environment where prospects navigate  a large part of the sales funnel on their own, it is pretty obvious why using content engagement to ingratiate and promote one’s brand is no…
On the “Business” of Content Marketing
  • 549
  • 09/17
  • Neema Kapoor
ENOUGH has been said about the importance of content marketing.  Every marketer of this generation gets how critical it is to pander to their customer’s whims and not their own (product or service) vanities. They…
I Get It. Content Marketing Rules. Just Tell Me Where To Start
  • 176
  • 08/14
  • Neema Kapoor
Simple. You distract them. With cleverly crafted words. Or images. Or both. The $500 jar of anti-wrinkle cream that will restore their youthful good looks or the 2 carat diamond ring that promises eternal love.…
Content Marketing: The Next Best Thing To Non-Marketing
  • 251
  • 07/30
  • Neema Kapoor
The concept of ‘frugal living’ has fast become a major trend. Today, we’re instinctively switching off lights at night, turning off water when not in use, and recycling old products. It’s an idea that is…
Recycling: It’s Not Just for Paper and Plastic, Try it With Ads and Content too
  • 195
  • 07/26
  • Anita Sambol
The internet has revolutionized the means through which information is shared. The way we work influences the way we share, and with the internet’s existence we now work more efficiently than ever. The idea of…
3 Ways to Get Your Content Promotion Strategy Off the Ground Faster
  • 223
  • 07/19
  • Kim Burmester
You don’t have to spend long in the content marketing ecosphere before you come across an article saying “content marketing is dead!” As a content creator, this upsets me. It upsets me because, for one,…
“Stop Doing Content Marketing!” Who’s Saying It And Are They Right?
  • 235
  • 07/18
  • Charlie Hodson
You’ve created an awesome article, but your traffic and conversions are still poor. Why is this so? It’s probably the way you promote it online. If you still believe that it’s enough to post a…
6 Tips for Planning an Online Content Promotion Campaign
  • 209
  • 07/17
  • Nate Vickery
This chapter is so important that part of me wants to include a link to this as a footnote on every page. Remember when we talked about treating our faceless mass of customers like actual…
Value Upfront. Every time. As Long As It Takes!
  • 296
  • 07/13
  • Neema Kapoor
As a business, one thing that you absolutely need is a content marketing plan. For larger businesses, this is usually done by a team of marketers but if you run a smaller business, you may…
5 Common Barriers to Implementing a Content Marketing Plan
  • 286
  • 07/05
  • Annabelle Short
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