Content Writing Contest

One complaint that I often see business owners making is that their industry is too boring to market. It’s not surprising to hear this when every case study you see about content marketing is about exciting and visually pleasing industries. Fortunately,…

This year, our agency was forced to come to terms with a big change in the way we do things. When we opened our doors in 2010, inbound marketing was revolutionizing how marketers increase traffic, grow leads, and nurture them into customers. At the time,…

I’m finishing this article the day it’s due. I’ve been thinking about it for a couple of weeks, but it takes time for ideas to gel, and there’s nothing like a deadline to focus the mind. Thankfully, I’m on a flight which eliminates the distractions of…

You just wrote the most in-depth, original, practical piece of content you’ve ever written. You know the people reading it are going to love it, share it, and contact your business for more information. So what? It doesn’t matter how good your content…

Great content doesn’t do you any good if no one sees it. Creating content of the highest quality is only as effective as your promotional techniques. No amount of awesome subject matter will make up for a lack of eyes on it. There are some tips and…

There are two types of content. The first kind is ephemeral. It’s the top five reasons why/how (insert generic problem here) your (insert circumstance here) can/are/will (insert solution here). If that’s the type of content you like to write (or…

Link building is just as important as on-page SEO. Even for local keywords, you can often face fierce competition that requires a proper strategy to overcome. Off-page SEO consists of many factors, but one is the number of referring domains. Building a…

Every business, big or small, requires a professional website these days. However, getting started can be quite intimidating for those that have never handled a website before. A website can be one of the most important elements of a business, helping…

A couple months ago I noticed something rather interesting about Facebook Ads and Google Adsense. As any content marketer knows, the former is used to promote websites and requires you to spend money, while the latter is used to post ads and earn money.…

I have always been very cautious when it comes to copyrights and trademarks. I have been an author all of my adult life and I have spent a lot of that time as a freelance writer and content creator as well. This has helped me to gain a great deal of…

By now you’ve likely heard about social selling—an emerging technique for driving sales and building powerful relationships with prospects and customers alike. But unless you’ve actually engaged in social selling already, you may be unclear on exactly…

When you have a question, where’s the first place you go to get an answer? Google! In fact, Google processes more than 3.5 billion search queries each day. With all those search queries, it’s safe to say that Google knows a thing or two about consumer…

To market anything successfully, you must first understand the needs of your consumers and then create a strategy that can satisfy those needs. The problem is that marketing trends are always changing and it can be extremely difficult to keep pace with…

Not every pitch from a publisher for a major piece of content marketing begins with, “When are you going to write a book, you fool?” Mine did.  Here’s what I would do differently the next time I write a book. This is hardly the way I imagined the…