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"This 10-page guide explains how to execute a well-informed and integrated promotion strategy that will maximize returns across paid, earned, and owned media channels. Best of all, it summarizes everything you need to know in five easy steps.".

An integrated promotion strategy is the key to getting the results you want--and deserve--from your content investments. Download the quick guide and start getting the most out of your content today.
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This quick guide includes: 
The paid, earned, and owned media promotion options you need to know
10 essential tools for content promotion research.
4 key considerations for planning your promotion strategy
An infographic that walks you through execution of your promotion strategy
Best practices for measuring and proving your promotion results
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