Content Promotion Trends to Look Out for in 2020
As we enter the new year, businesses should be thinking about how the changes in the marketing world will affect their bottom line.
There are a number of content promotion trends that businesses need to look out for in 2020. Read on to find out.
Voice search-optimized content
Smartphones have only become more powerful with the rise of AI assistants like Siri and Alexa that both require voice commands for interaction. And with Google integrating voice as an option for searching the web, brands need to work on optimizing their content for voice search.
Instead of thinking about keywords and phrases, brands should start thinking about questions that their potential customers would use in a conversational way when doing a voice search. For example instead of “remove bing mac”, they could also think about long tail keywords and conversational questions like “How do I remove the Bing redirect virus on my Mac?”. Preparing for questions like this will allow the voice search option to look up your content and present it to your potential customer and say “Here it is”.
AR, or Augmented Reality, is a tool that is seeing an increase in integration in many marketing and sales strategies. Because the mobile phone and social media platforms like Snapchat, Facebook, and Instagram have become ingrained in our daily lives, it makes sense that brands should take advantage of social media for marketing purposes.
Platforms like Snapchat give brands the option to create their own filters and lenses to help promote their business on social media. Many cosmetics brands have been using AR as a ‘try before you buy’ tool, creating mockups of looks that users can try out. Expect to see AR more frequently this year.
Businesses are always worried about making sure their customers move through their sales and marketing funnels. This is why in 2020, you’ll be seeing less marketing strategies that try to cater to multiple types of customers and more of a one-on-one approach.
Conversational marketing is an emerging marketing style that focuses on having more human interactions with prospects in order to increase the likelihood and speed of converting them into buyers. Conversational marketing takes on many forms, such as live customer support, Facebook Messenger, email marketing, and even Slack. With artificial intelligence becoming more and more sophisticated, chatbots have slowly become more common in brand sites. Watch out as more and more brands incorporate conversational marketing in their sales strategies in 2020.
By now you should already be aware of the importance of video marketing. Thanks to popular sites like YouTube, Twitch and even TikTok, brands have been more able to connect with their consumers in an engaging way.
It makes sense that live streaming would branch off of video marketing, as it’s a natural extension of the medium. Live streaming as a means of content promotion is a cost-effective method to use. Viewers are educated about what your brand is offering especially during live Q and A sessions. You can also be more transparent with your consumer base by doing live streaming sessions to show the things that go on behind the scenes. Live streaming creates an opportunity for community building as it allows viewers to interact with each other in real time through the comments section. So be on the lookout for more brands putting out more real-time content on video platforms this year.
Businesses should think about incorporating these various content promotion trends in order to stay on top of things and avoid problems in their marketing strategy down the line.