In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generat...
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5 Recommendations for Writing SEO-Friendly Content
In 2011, Google made it clear that content made up a large part of their ranking algorithm. In 2012, Google penalized an...
Blurred Lines: 6 Tactics Marketers Can Learn from Journalists
Many journalists have ditched dailies, waved goodbye to weeklies, and pitched traditional pubs out of the door in favor ...
Cut Through the Noise: 4 Tips to Monetize Content
At no other time in history have people enjoyed such freedom to express their ideas to the world. It takes more than two...
Roadmap for Creating Engaging and Effective Content
It’s a content marketer’s biggest question: what should I write? Do you struggle to identify what topics to write ab...
Content Recommendations Increase Conversions and Extend Content Shelf Life
In her article, “How Content Recommendation Creates Better User Experience,” Kaylee Baxter explained very clearly ho...
The Top 10 Free Content Analytics Tools
So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to ...
7 Gaps to Fix in Your Content Marketing Strategy
If you are just starting out with content marketing, chances are that you will make every mistake in the book – and yo...
The 4 P’s of Global Content Marketing
Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This update...
The Answer to Our Most Frequently Asked Content Question
So, your company is creating great content, but what's the best way to get it in front of your audience? We're often ask...