Content marketing would be much easier if it somehow existed in a vacuum; a strategy that works well today could be assu...
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Mobile Application Design: Tips for an Effective Content Strategy
Over the last decade, many corporations have made huge investments in mobile experience for their users. They have, howe...
5 Essential Elements In Creating An Effective Content Strategy
Developing effective, on-going, successful content strategy isn’t as difficult as it sounds — if you do it in th...
Which Types of Content are Worth Investing in?
Everyone understands the value of content marketing at this point, but the question is whether or not your content strat...
Successful Lead Generation Must Include Content and Offers
In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generat...
5 Recommendations for Writing SEO-Friendly Content
In 2011, Google made it clear that content made up a large part of their ranking algorithm. In 2012, Google penalized an...
Blurred Lines: 6 Tactics Marketers Can Learn from Journalists
Many journalists have ditched dailies, waved goodbye to weeklies, and pitched traditional pubs out of the door in favor ...
Cut Through the Noise: 4 Tips to Monetize Content
At no other time in history have people enjoyed such freedom to express their ideas to the world. It takes more than two...
Roadmap for Creating Engaging and Effective Content
It’s a content marketer’s biggest question: what should I write? Do you struggle to identify what topics to write ab...
Content Recommendations Increase Conversions and Extend Content Shelf Life
In her article, “How Content Recommendation Creates Better User Experience,” Kaylee Baxter explained very clearly ho...