Content Strategy

Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes sense; according to…

I hate to break this to you but all that hard work you put into content creation probably goes to waste because no one reads it. Don’t worry, you’re not alone. Research shows that most people never read more than 50% of an online article. A study by…

The fact that content is king does not mean that your first blog post is the holy grail of great content. Publishing of content that hooks readers requires effort, skills, knowledge, and continuous training/learning. In this post, you will discover the…

Content marketing is gaining greater prominence in every marketer’s arsenal. In fact, according to a study by Content Marketing Institute, “50% of marketers feel that their content marketing budget will increase in 2019.” In the B2B domain, useful and…

Running an eCommerce blog can be difficult. On top of managing comments, SEO considerations, and the needs of a changing business in a highly volatile and adaptive industry, you need to put out regular high-quality content to keep readers interested.…

Made a mistake- No problem at all! All you have to do is admit it, learn from it and never repeat it again! The following post emphasizes on how to make sure that your copy is written in the perfect manner. Take a closer look. Are you guilty as charged of…

When launching their website, most business owners ask the development company to include a blog section, but this section, which is crucial to long term content marketing, often stays empty for months or, even worse, only features the default “Hello…

So, you think you are ready to use your content marketing skills to help other businesses grow their audience? Or maybe you are an experienced editor and know a few fellow writers who would love to write articles for you? In either case, you have a…

We’ve already heard that old saying at some point… “Content is king” We know the importance of content, we know it’s going to be the key to attracting, building and engaging with a loyal audience. And as well as that, it makes any link building and…

Having a blog for your business is crucial these days. But are your blog posts actually contributing to your SEO and sales funnel efforts?  Blog posts are like customer service associates in a retail store. They are there to say hello, get the customers…

Content has always been king, but that is true now more than ever. Content is becoming one of the most essential aspects to businesses of all varieties. The digital age of information craves content in form of social media, blogs and ads. This trend will…

Best-selling authors Jay Baer and Daniel Lemin have created a definitive and practical guide that provides a new approach to achieving customer conversations in their latest book Talk Triggers. According to the book, 19 percent of all purchases happen…

Marketing experts love their numbers, charts, and graphs. They use them extensively to support their campaign decisions and to guide their marketing teams to deliver the best possible content pieces for a brand’s online existence. On the other hand, we…

Are strategy and documented planning cornerstones of  business success? Or is it smarter to have an action first philosophy which allows you to learn from your mistakes faster? Hmmm. SOOOO MUCH has been written about the importance of business…

Brainstorm, map out a plan, create, polish. These are the necessary steps to consider before publishing. As a content writer, you must make sure you include all these steps into your routine. If you miss one, your outcomes might not be as successful as…

As a writer, I realized that it was not possible to simply wait for inspiration to strike or keep researching endlessly for triggers. I needed a process that would allow me to create quality content on time. Every time. In this article, I wanted to…

Those who are new to content marketing and are trying to build an audience and attract traffic are probably unaware of the most effective way of building their brand by making the best use of content. According to content marketing experts, the right way…

E-learning courses have become one of the most popular ways to gain knowledge in almost every expertise, making it possible to gain skills that you need to acquire for better performances in student or professional life. If you look at the current…