Content Strategy

Having a great content idea is the essential first step for making it in a content marketing, however, it’s just a first step on a journey of a thousand miles. You also need talent, means and an idea on how to produce it, as well as all the right content…

Creating a viral content can seem overwhelming for a complete newbie, but it is possible. We can define viral content as a piece of material that manages to get a lot of attention in a quick time. As a publisher, you have an opportunity to get a lot of…

You could point out that 88% of online shoppers take reviews into consideration for their purchase decisions. Or that 85% of consumers find visual user-generated content (UGC) more influential than brand photos or videos. Whichever of the litany of stats…

Over the years, Internet marketing has evolved and content marketing has become more effective than ever. Simply put, content represents the soul of B2B lead generation owing to its result driving capabilities within a given timeframe. Check out the…

I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content marketing is one of the best ways to generate leads for your…

In the world of online marketing, every company spends the bulk of their time looking for ways to help their campaigns and strategies fulfill their needs and guarantee an edge over the competition. In recent years, there's been a heavy emphasis placed on…

Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes sense; according to…

I hate to break this to you but all that hard work you put into content creation probably goes to waste because no one reads it. Don’t worry, you’re not alone. Research shows that most people never read more than 50% of an online article. A study by…

The fact that content is king does not mean that your first blog post is the holy grail of great content. Publishing of content that hooks readers requires effort, skills, knowledge, and continuous training/learning. In this post, you will discover the…

Content marketing is gaining greater prominence in every marketer’s arsenal. In fact, according to a study by Content Marketing Institute, “50% of marketers feel that their content marketing budget will increase in 2019.” In the B2B domain, useful and…

Running an eCommerce blog can be difficult. On top of managing comments, SEO considerations, and the needs of a changing business in a highly volatile and adaptive industry, you need to put out regular high-quality content to keep readers interested.…

Made a mistake- No problem at all! All you have to do is admit it, learn from it and never repeat it again! The following post emphasizes on how to make sure that your copy is written in the perfect manner. Take a closer look. Are you guilty as charged of…

When launching their website, most business owners ask the development company to include a blog section, but this section, which is crucial to long term content marketing, often stays empty for months or, even worse, only features the default “Hello…

So, you think you are ready to use your content marketing skills to help other businesses grow their audience? Or maybe you are an experienced editor and know a few fellow writers who would love to write articles for you? In either case, you have a…

We’ve already heard that old saying at some point… “Content is king” We know the importance of content, we know it’s going to be the key to attracting, building and engaging with a loyal audience. And as well as that, it makes any link building and…

Having a blog for your business is crucial these days. But are your blog posts actually contributing to your SEO and sales funnel efforts?  Blog posts are like customer service associates in a retail store. They are there to say hello, get the customers…

Content has always been king, but that is true now more than ever. Content is becoming one of the most essential aspects to businesses of all varieties. The digital age of information craves content in form of social media, blogs and ads. This trend will…

Best-selling authors Jay Baer and Daniel Lemin have created a definitive and practical guide that provides a new approach to achieving customer conversations in their latest book Talk Triggers. According to the book, 19 percent of all purchases happen…