Creative Marketing Tips to Give Your Business a Boost
Businesses are always looking for ways to stand out from the crowd and beat the competition. One of the best ways to do this is through content marketing. It is important to follow the trends and create strategies that you know will work. This makes sure the investment is worth the time and money.
However, it is also beneficial to think outside of the box too. Indeed, there are many creative marketing techniques you can use to get ahead of the competition. Here are some creative ways that you can give your marketing the kickstart it needs to succeed.
Push Your Social Media Handles
We all know how important social media can be in your marketing efforts. It is a great way to gain customers, drive sales and share content. In order to do this, you need to overtly push your social media handles. This can be done in many creative ways to give your business a boost. For example, if you are speaking at conferences, make sure that you show your Instagram or Twitter handles on the slideshows. In addition, you can create new business cards that flaunt all of the handles so that customers can find and follow you to stay updated with your business.
Arrange Unique Sponsors
In the world around us, there are plenty of opportunities for marketing. You just have to find them. For example, consider sponsoring bikes that you can rent around your city. This can get the word out about your company and capture everybody’s attention. Do some research in our local area and find unusual sponsors that companies may not have thought about before. You will find that a lot of businesses are open to working with you as they can also benefit from the arrangement.
Hold Photo Competitions
Customers love the opportunity to get involved in competitions. This is also a great opportunity for your business to benefit from user generated content. You can use photos and images to market your products or services, as well as reward customers with prizes. In the process, you are marketing your company and spreading word about your brand. Sometimes, other customers will check out what other people are doing and what they have to say about a product or service. They find that other customer feedback may be more reliable and truthful.
Use More Videos on Your Website
A lot of businesses assume video content is a lot of work and not work the investment for their website. They believe they can do the same thing with blog posts and written content. However, this is not true. Research is showing that video is more important now than ever before. More customers will watch videos than spend time reading content. For example, for a company that offers dental financing online, they need to find interesting ways to get people’s attention. Therefore, if you can portray the same message in a video, this can be the best format to use. In addition, it can also be beneficial to market on video-based platforms such as TikTok and use this format on Instagram.