Technology

Moving through the history of marketing is fascinating. 

Watching trends rise and fall in a period of a decade, instead of hundreds of years like other technology, and being able to see real, tangible results from those advancements is one of the many wonders of the modern world, and it’s no surprise that the current marketing trends are as successful as they are.

Looking at the difference in audiences reached ten years ago and comparing it to the audiences being reached right now is staggering, so much so that we thought to write up the story of the evolution of marketing in the digital age to better illuminate the topic for those that might be new to the field.

Putting the Past behind Us 

The digital age started around the mid to late 1990s, spurred into action by the rise and proliferation of the home desktop computer in an affordable price bracket. These computers slowly taking up residence in the vast majority of people’s houses were eventually linked by the advent of the internet.

This sparked off a meteoric climb in the amount of information that could be shared and stored by everybody and anybody, and it wasn’t long before entrepreneurs saw the value in marketing through this prevalent untapped market.

Email advertising soon followed, and it was not long after that companies were posting advertisements on every webpage they could find, and the climb to our current position atop the ladder of functional and affordable marketing was well underway. This early digital age was slow to develop due to the slow progression of technology around the world, and this allowed plenty of time for companies to alter and develop new advertising methods and policies utilizing the new technology.

The Decade of Change 

Around about 2005, the internet took on a whole new level of functionality with the introduction of the video sharing website giant, YouTube. Suddenly there were ways to use videos to market to people without the staggering cost and heavy limitations of television advertising, such as 30-second time limits on adverts and costs into the hundreds of thousands for a prime time ad spot. Businesses flourished with this new wave of video marketing, and with the new (and free to use) video service, a new style of digital marketing took hold, dubbed “viral marketing”.

Harder to control and near impossible to predict the success rate of it, viral marketing has remained an elusive and sought after marketing strategy, but digital marketing didn’t stop there. With the quick spread of Facebook, the creation of social media firmly secured itself as one of the many channels of digital marketing, and it remains one of the pillars of marketing in the modern world.

The Cutting Edge 

In 2017, digital marketing has overtaken traditional print and television marketing strategies by a wide margin, and more than secured itself as the first port of call for many businesses both small and large that are looking to establish themselves in the public eye. Instagram and Snapchat are now widely used by businesses to advertise specials or deals, new product releases, pop-up stores, and competitions.

As well as this, targeted advertising makes the possibility of advertising a specific product to a specific person who has expressed interest in this product online, which is a hugely powerful tool in the hands of the right company.

Digital marketing has come a long way from its roots in email advertisements, and every year new apps and websites come online and bring new ways to advertise and market, making online and digital marketing more and more viable for businesses as their sole form of marketing.

141

Sponsored Resources

Want more resources

View all Resources




Trending

Contributors

Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO MarTech.zone & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner Frac.tl
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor SEOsandwitch.com
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO Netcurate.com
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist Signazon.com
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.

Subscribe


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.