Digital Marketing

Dove Enters the VR Space Dove is formally unveiling its Real Beauty Productions anti-bullying film “An Hour With Her” in the form of a scannable, peelable VR magazine cover. The film, directed by Debbie Allen…
Dove, Entertainment Weekly Join Forces on VR Enabled Magazine Cover
  • 36
  • 05/18
  • Genevieve Dietz
Pinterest is often the underdog when considering a solid social media marketing strategy. But maybe that’s a good thing. At the end of the day, Pinterest is a search engine, not another social media platform.…
  • 35
  • 05/18
  • Jessica Dowches-Wheeler
Digital advertising has seen major shifts over the years and is expected to grow up to $113 billion by 2020, according to a Media Post publication. With ad spending increasing across all business sectors, we…
5 Ways Digital Advertising is Transforming in 2018
Deadpool 2 is One of the First Ads to Launch Snapchat’s 6 second unskippable commercial-like ads, announced last month, have started popping up in the middle of Discover shows produced by companies like Buzzfeed, Disney,…
How to Make Your SEO Insights More Accurate for Local Niches
  • 24
  • 05/16
  • Genevieve Dietz
Modern media and marketing solutions giant Gannett Co., Inc. announced today that they would be acquiring WordStream, a cloud-based software-as-a-service provider. This team-up is a direct representation of Gannett’s desires to bring more tech, data,…
Gannett Teams Up with Digital Marketing Software Company WordStream, Inc.
  • 42
  • 05/10
  • Genevieve Dietz
Publishers Will Have to Rely on Ad Revenue The Snap company is reversing a 2016 proposal to pay Discover publishers a flat licensing fee in exchange for keeping all of their ad revenue. It’s unclear…
Snap Will Stop Paying Licensing Fees to Discover Publishers
  • 23
  • 05/08
  • Genevieve Dietz
Digital Marketing meets AI Artificial intelligence (AI) is the future of marketing. It is a globally disruptive technology already in use today. You will benefit from knowing the fundamental technologies affecting digital marketing today. This…
Future Marketing: The Ultimate Collaboration of Digital Marketing with AI
  • 145
  • 05/07
  • Helen Cartwright
A Cliche Trojan Horse Metaphor The evolution of our media consumption has been unpredictable and unexpectedly cyclical. If we think of traditional media as the late, great classical city Troy, then mobile as we know…
TV Screen Viewing Makes a Comeback: How Marketers Can Stay Connected
  • 131
  • 05/01
  • Genevieve Dietz
When you define the best ways to promote your website targeted on a local audience there’s always a question that arises – what is the best way to do this? The thing is most of…
How to Make Your SEO Insights More Accurate for Local Niches
Blockchain technology will impact digital marketing, and you should pay very close attention. This makes it essential for marketers to pay close attention to the blockchain innovations of the present, and future. Blockgeeks CEO, Ameer…
How to Make Your SEO Insights More Accurate for Local Niches
  • 319
  • 03/26
  • Nick Rojas
Search engine optimization, or SEO, has become a very familiar, necessary part of doing business online, but for location-based businesses, it works a lot differently. Instead of driving traffic to your website and encouraging online…
6 Top SEO Tools Perfect for Local Businesses in 2018
  • 429
  • 03/23
  • Birbahadur Kathayat
We are well into 2018 now, and in the past few decades, we have seen several advances in the way digital marketing is conceptualized and executed. This trend looks set to continue this year and…
Digital Marketing Trends That Are Expected to Affect Branding In 2018
  • 505
  • 03/22
  • Maria Jones
  • 1
  • 2
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