Digital Marketing

Snapchat’s Unskippable Ads Have Arrived

Deadpool 2 is One of the First Ads to Launch Snapchat’s 6 second unskippable commercial-like ads, announced last month, have started popping up in the middle of Discover shows produced by companies like Buzzfeed, Disney, NBCUniversal, and Viacom.…

Amazon Tests Ad Retargeting Tool

Amazon Poses a Potential Threat to Revenue Stream Giants Amazon is planning on disrupting the digital ad market in a major way by introducing a new digital ad display for marketplace sellers. Per a report by Bloomberg, this new ad offering will enable…

Google Launches AMP Stories

Google AMP Boards the Stories Train The developers at Google recently announced in a blog post that they would be launching visually rich, swipe-through AMP Stories, closely resembling the Stories format made famous by Snapchat and Instagram. With these…