Digital Strategy

Marketers work in a competitive landscape that forces them to keep tabs on trends and what their competitors are doing. They also keep a pulse on their customers and what’s important to them.  This information will help you develop an approach for your…

Becoming and staying relevant online requires constant effort. As you use these tips to gain relevance, don’t take your foot off the gas.

SaaS industry is getting more and more competitive. It used to be rare to find a SaaS. Now they are everywhere and you have to stand out to get ahead. An article by 99Firms gathered some incredible SaaS stats that we should all be taking seriously over…

When designing a webpage, you will come across all sorts of useful advice - chief among which is the emphasis on designing intelligent, eye-catching, and effective calls to action. It may seem simple enough - just add a little button somewhere on the…

On the list of best practices for business today - high-quality products, attentive customer service, agile leadership—one important factor is often overlooked: traditional offline marketing. It offers tried and true techniques to build a loyal customer…

Consumers planning to buy mattresses have two options. They can either go to the nearest store famous for selling quality mattresses of the best brands or go shopping online. The latter option is gaining popularity with a large number of customers as…

Visual design is an important component of information presentation. It has long been proven that people react better to pictures and videos than boring text. Site owners must not only take this fact into account to attract and retain visitors but also to…

We all know that marketing is a vital part of running a thriving business, but few know what Google Maps marketing is or how it can work to your advantage. In this article, we take an in-depth look at everything you need to know about Google Maps…

Your business might be small, but that doesn't mean your visual brand identity is any less important. Actually, your need for a visual identity that interacts with your audience is even more significant because of your size, as it's how you'll stand…

The online identity is a peculiar part of our society, offering brands and individuals the ability to perfectly sculpt and contour their image in a way that reflects how they would prefer to be seen. This has been an intrinsic part of the internet ever…

If you are in business, you will have competitors for sure. In today’s world, no business idea can run on a monopoly track. Even if your product or idea is among the most unique in the world, you will still have to deal with competitors in some form or…

The words Digital Transformation, Digital Strategy and Digital Marketing are often used interchangeably and even confused with one another given that they all seek to leverage the advancements in digital technology. And while there are clear…

You have read, heard, and witnessed plenty of businesses taking advantage of blogging for their businesses. You know it’s something beneficial to your small business, but you are wondering where to start. If this is you, don’t worry; we will share a…

There are many ways to reach your customers through digital marketing, but many companies are revisiting email newsletters as a way to reach customers. An email newsletter is a great way to maintain a relationship with your customers and to continue…

Contrary to what you may believe, digital marketing involves a holistic approach to the online marketing of a business. Hence it includes but not limited to Search engine optimization, content marketing, search engine marketing (SEM), content automation,…

When you have an ecommerce store, the pages that are doing the most work are the product pages. If they are not highly optimized and functioning to the best of their ability, you are missing out on sales. How do you know if you need to improve these…

New technologies have contributed to the rapid evolution of digital marketing over the past few years. The transformation hasn’t been completed yet and new trends will continue shaking things up in the future. When asked about the technologies that will…

Pinterest is often the underdog when considering a solid social media marketing strategy. But maybe that’s a good thing. At the end of the day, Pinterest is a search engine, not another social media platform. For that reason, it’s important for…