Digital Strategy

The words Digital Transformation, Digital Strategy and Digital Marketing are often used interchangeably and even confused with one another given that they all seek to leverage the advancements in digital technology. And while there are clear…

You have read, heard, and witnessed plenty of businesses taking advantage of blogging for their businesses. You know it’s something beneficial to your small business, but you are wondering where to start. If this is you, don’t worry; we will share a…

There are many ways to reach your customers through digital marketing, but many companies are revisiting email newsletters as a way to reach customers. An email newsletter is a great way to maintain a relationship with your customers and to continue…

Contrary to what you may believe, digital marketing involves a holistic approach to the online marketing of a business. Hence it includes but not limited to Search engine optimization, content marketing, search engine marketing (SEM), content automation,…

When you have an ecommerce store, the pages that are doing the most work are the product pages. If they are not highly optimized and functioning to the best of their ability, you are missing out on sales. How do you know if you need to improve these…

New technologies have contributed to the rapid evolution of digital marketing over the past few years. The transformation hasn’t been completed yet and new trends will continue shaking things up in the future. When asked about the technologies that will…

Pinterest is often the underdog when considering a solid social media marketing strategy. But maybe that’s a good thing. At the end of the day, Pinterest is a search engine, not another social media platform. For that reason, it’s important for…