Acquisio is used extensively by digital agencies, brand marketers, and local SEM resellers to help them deliver meaningful results in search, social, and display advertising, using AI. Based out of Montreal, a globally-recognized hub for artificial intelligence, Acquisio provides software that enables marketers to do advertising campaigns at scale.
Acquisio started off as a digital marketing agency. In 2004, founders Marc Poirier and Richard Couture sold the agency to develop a proprietary suite of tools to integrate Google Analytics, Google Ads and Bing Ad campaigns so marketers could easily prove their ROI. They brought Acquisio to market as a SaaS company with a PPC campaign management solution to help marketing agencies easily track and report on their digital advertising efforts. Acquisio continued to evolve along with the fast pace of digital advertising providing PPC automation tools, data connectors, and cross-channel reporting capabilities.