Behavior is an award-winning product strategy and UX design studio based in New York City. Our contingent is comprised of seasoned veterans representing information architecture, branding, interface design, and design technologies. Our mission is to develop best-of-breed, intuitive, interactive solutions that educate, inform and entertain–always with a focus on the end user–no matter the challenge. We strive to create innovative and elegant interactive systems for our clients and partners. Our leadership works directly with clients and tailors the process to meet the precise needs of each project. Clients include HBO, the Solomon R. Guggenheim Museum, Businessweek, Red Hat and the University of Michigan’s Ross School of Business.