BrightTarget – Predictive Analytics For B2B Marketing

BrightTarget is now a leading European vendor of SaaS-based Predictive solutions for B2B Sales & Marketing, trusted by FTSE companies, with offices in London, Birmingham, Paris, Amsterdam and Dublin and recognised by Gartner (the world’s leading information technology research and advisory company) in the 2016 Market Guide for SaaS Based Predictive Analytics Applications for B2B Sales and Marketing. Features:

  • The BrightTarget Data Index
  • Customer Lifetime Value (CLV)
  • Data-Science-as-a-Service
  • Prescriptive Big Data Analytics
  • Cloud – Rapid Deployment
  • Trust & Security
The BrightTarget concept started back in the Summer of 2012, when the founders Glen Westlake, Mark Sheldon and Simon Grey first set out on this exciting journey. At the time Glen was running a leading data consultancy and Mark was leading the digital team at one of the UK’s big-six utility companies. Back then, Amazon’s AWS (cloud platform) revenue was a little over £1bn, digital transformations were in full flow and mobile was fast catching desktop. So the cloud and “big data” revolution was just beginning. Artificial Intelligence (AI) had been around for several years (used by internet giants like Google), but it was only just emerging in the mainstream market.

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