Formisimo Form Analytics

Form Analytics measures visitors and what they do in forms. Your visitors will have more inputs in a single page of your forms and checkout process than they would over the entire rest of their user journey. Understanding what they do in each part of your form is vital to understand how you can improve your forms. If a form is a gatekeeper to value, then improving it is key to increasing conversions. If your checkout conversion rate is an important KPI then optimizing the form steps of your checkout will increase your conversion rate.

Form Analytics reveals the pain points and problems that users have. It shows you which fields suck up the most time, where users drop out, how users flow through fields, and many more metrics. It’s precise analytics that measures engagement with fields, not engagement with pages, and it’s the best way to see how you can improve your form and checkout conversion rates.

Formisimo was founded by Al Mackin and Tom New, and the technology was born out of their frustration with filling in forms and online checkouts. Al had founded a digital marketing agency where he used data and analytics to improve the performance of his clients websites.

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