Global demand for content-based advertising, as opposed to interruption-based advertising, is reaching an inflection point. This was predicted in Forrester’s 2017 report entitled, “The End of Advertising as We Know It.” The report shows that top-spending CMOs complain that display ads don’t do what they pay them to do and that consumers are embracing interruption-free experiences.

inPowered was co-founded by Peyman and Pirouz Nilforoush in 2014 after successfully growing and selling their last company, NetShelter, to j2 Global. The company is backed by Relay Ventures and headquartered in San Francisco, with offices in New York, Los Angeles, Chicago, Toronto, and London.

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