Strategic Sales and Marketing (SSM) is a lead generation company specializing in B2B lead generation, appointment setting and managing sales leads for major accounts in multiple industry sectors. Founded in 1989 by Al Davidson, Strategic Sales and Marketing is widely recognized as one of the “leading lights” of the lead generation industry. Since our founding in 1989, SSM has generated over 3 million B2B sales leads. Our Major Account sales lead generation services and appointment setting programs are targeted to those companies with “complex” B2B products and or services that may also have one or more of the following characteristics:
- Decision makers that are typically at the Owner, Director, VP or C level of contact.
- Long sales cycles that after a lead is developed require our clients to make multiple sales calls (typically over a period of time) to close a deal. These sales typically have large deal sizes.
- Sales that require multiple sales calls (typically over a period of time) to close.