Marketing collaboration evolved. Opal is the marketing collaboration platform that makes it easy to build, view and share your brand stories because there’s a better way to work. The rise of digital marketing has created more opportunities for brands to connect with consumers. But, with this opportunity comes complexity. Marketers have found it increasingly difficult to keep up and have gotten further away from doing what they love telling great brand stories. People work better together when they can speak the same language, see the same thing and work together in the same space within the context of the big picture. This is what the Opal platform delivers. The Opal StoryFirst framework enables teams with a dedicated environment to create, visualize, align and deploy campaigns across all marketing channels, reducing complexity and connecting teams for better marketing results.