Sirius Decisions – Empowering Marketing, Sales, and Product Leaders

SiriusDecisions is the leading global B2B research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance. Our insights and advice are not opinions – they’re fact-based; supported by data; and developed using our proven methodology of peer review, benchmark data and cross-functional filters that enables us to create a SiriusDecisions perspective on any b-to-b topic. Analysts are trained and certified to provide advice that reflects our models, frameworks, and perspectives. Our reputation in the industry is a testament to our unique and objective research development methodology.

  • Research and Advisory – Services designed for the product, marketing, and sales leaders to provide you and your team with our trusted research, advice, tools, templates and data to ensure best-in-class operational performance and organizational alignment. Our unique research and advisory delivery methodology enable you to adopt, operationalize and optimize the models and frameworks you need to drive intelligent growth.
  • Learning – Our learning pathways are online modules designed to extend core concepts across teams to enable consistent knowledge, skills, and language.
  • Consulting – Our consultants are experienced practitioners in your field who apply SiriusDecisions’ thinking and tools to help you solve the challenges you face via customized assessments, workshops and project engagements.
  • Events – SiriusDecisions events deliver the latest actionable insight, data, and best practices to optimize b-to-b sales, marketing, and product performance. We offer four types of events that cater to our clients’ and prospects’ specific needs.
In 2001, SiriusDecisions was started in a little cottage in the picturesque town of Southport, Connecticut, by two sales and marketing leaders who wanted to bring actionable intelligence to business-to-business executives. Since then, the company has grown significantly in both size and content expertise. Our offices now encompass the far reaches of the globe and are staffed by an ever-expanding group of trusted advisors. Although we are growing each year, we retain and cultivate our unique culture of transparency, collaboration, innovation, and fun.

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