Content Curation

If you have been in the digital marketing industry long enough, there is a good chance you have heard some people say something like, ‘keep your content short and bite size. With the increasing distractions online, the average attention of internet users…

When someone visits your website, what do you have to keep them busy and engage them as they navigate through it? When it comes to issues like these, first impression matters and determine whether they will stay on your site or leave immediately. One…

Ask any professional copywriter, and they will all agree that the headline is arguably the most critical component in virtually all advertisements. Not only is it the element that hooks the attention of the reader, but it is also basically that which…

There is no disputing the fact that content curation in the most effective manner can maximize your SEO benefits. Before we move into the relation between the two, let’s check out what content curation is all about. What is the meaning of content…

David Ogilvy once said, “I don’t know the rules of grammar … If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to…

I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content marketing is one of the best ways to generate leads for your…

Blogging is one of the key aspects of online marketing. Sharing informative and engaging content with your audience is a good way to reach out to them. However, it's not always easy to come up with fresh content for your blog. This is why some business…

Link building became the top priority of websites when it comes to SEO or generating more traffic to their sites. One of the best ways to do it is through guest posting. In this strategy, blog owners reach out to other blog owners to see whether they…

Content marketing is an ever-growing field. It’s easy to use, specific or general, in any format that appeals to you, and doesn’t usually cause you a dime. As easy it is to create a content webpage, it is just as difficult to maintain it. There are…

Running an eCommerce blog can be difficult. On top of managing comments, SEO considerations, and the needs of a changing business in a highly volatile and adaptive industry, you need to put out regular high-quality content to keep readers interested.…

Content marketing is a great strategy for building traffic, both by generating links and shares and by leveraging the power of long-tail keywords to boost traffic. Unfortunately, it is this exactly aspect that a lot of people forget about. If you have…

Content creation is taking digital marketing by storm. It seems that in all industries, unique content is being produced and used in clever marketing techniques. Creating content allows marketers to better express themselves while at the same time allows…

We’ve already heard that old saying at some point… “Content is king” We know the importance of content, we know it’s going to be the key to attracting, building and engaging with a loyal audience. And as well as that, it makes any link building and…

Having a blog for your business is crucial these days. But are your blog posts actually contributing to your SEO and sales funnel efforts?  Blog posts are like customer service associates in a retail store. They are there to say hello, get the customers…

Creating an emotional connection with readers through content is one of the most valued skills for marketers and content producers. Many of them know how to give a great advice or an idea to their readers, but much fewer know how to emotionally connect…

Businesses everywhere depend on quality writing. Now, you don't need to spin sentences together like Steinbeck or build suspense like Crichton, but you do need to keep readers engaged and draw them in. In the world of modern copywriting, that takes a set…

Content has always been king, but that is true now more than ever. Content is becoming one of the most essential aspects to businesses of all varieties. The digital age of information craves content in form of social media, blogs and ads. This trend will…

Today, I want to have a chat about link velocity. In a nutshell, the term ‘link velocity’ means, “the rate at which you gain new links to your website”. If you read SEO forums and blogs, it’s not a topic that you’ll regularly come across. People will harp…