Content Curation

Businesses everywhere depend on quality writing. Now, you don't need to spin sentences together like Steinbeck or build suspense like Crichton, but you do need to keep readers engaged and draw them in. In the world of modern copywriting, that takes a set…

Content has always been king, but that is true now more than ever. Content is becoming one of the most essential aspects to businesses of all varieties. The digital age of information craves content in form of social media, blogs and ads. This trend will…

Today, I want to have a chat about link velocity. In a nutshell, the term ‘link velocity’ means, “the rate at which you gain new links to your website”. If you read SEO forums and blogs, it’s not a topic that you’ll regularly come across. People will harp…

For a while now, SEO has been one of the biggest buzzwords in the marketing world. But in truth, SEO is more than just a buzzword: it really works. Despite SEO’s ubiquity, for some business owners, deciphering just what SEO entails can be a challenge.…

Making an ebook successfully can be a hugely satisfying process, but the task is by no means easy. In fact, it can be quite overwhelming. There are multiple steps involved such as writing the content, designing it to look like a professional job, and…

As a writer, I realized that it was not possible to simply wait for inspiration to strike or keep researching endlessly for triggers. I needed a process that would allow me to create quality content on time. Every time. In this article, I wanted to…

We live in an age of content overload. As wisely pointed out by Mark Schaefer with his use of the word ‘ content shock’ in his seminal post “Why content marketing is not a sustainable strategy”, we have access to way more content that our human capacity…

Those who are new to content marketing and are trying to build an audience and attract traffic are probably unaware of the most effective way of building their brand by making the best use of content. According to content marketing experts, the right way…

E-learning courses have become one of the most popular ways to gain knowledge in almost every expertise, making it possible to gain skills that you need to acquire for better performances in student or professional life. If you look at the current…

Simple. You distract them. With cleverly crafted words. Or images. Or both. The $500 jar of anti-wrinkle cream that will restore their youthful good looks or the 2 carat diamond ring that promises eternal love. Some of the most successful companies…

Rome wasn’t built in a day. We can apply this proverb to content creation as well. “Content is King.” Yet we often confront a creative block when our job is to create unique and high-quality content on a regular basis. There is no dearth of articles on…

Digital Content (Strategy) When you think about the term “digital content” and how to make yours smarter and more profitable, immediately add the word “strategy” at the end. Why? Because you’re planning for a larger marketing context than simply…

According to the latest estimates 205 billion emails are sent daily. Most of them are either business-related, some type of promotions or advertising. The number might seem surprising to some but if you think about, we use email messages so much - as…

We’re all drowning in content. You’ve probably seen this infographic from SmartInsights. Or, something like it. Every minute, the average person on the internet is bombarded with far, far more content than they can ever hope to handle, leading to…

If you are a writer, and making a living off your words, producing great content regularly is supposedly your greatest struggle. You may lose the inspiration to write eventually. This is why you have to create a voice with your content. The best way to…

Writing and reading can turn into full-time jobs in the content marketing industry. Recent years have brought new job roles. Specialists become more and more essential in digital advertising, branding and inbound marketing departments. If you consider a…

As a content marketer, you fight for attention. You battle to earn readers. You win the battle by making the all-important headline engaging and irresistible. Write a dull headline and it’s the only line that gets read. You don’t want that. So let’s…

Fluff and generic stuff in a training program are sure-shot ways to turn off managers. It is not easy to create a Management Training Program. By the time people reach the managerial positions, they acquire enough knowledge, skills, and experience in…