Content Curation

A recent Nielsen study pursued that question to determine which type of content had the greatest impact on the consumer decision-making process. The study compared the effectiveness of three kinds of content: expert content (credible,…
inpowered data third party content
  • 1.5K
  • 06/02
  • Robb Henshaw
Content curation is nothing new, but many marketers still aren’t taking advantage of the benefits it has to offer. Consumers no longer rely on one source to tell them which products are worthwhile or which trends…
Stop Talking About Yourself! New Tools For Content Curation
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  • 06/02
  • Emily Bailey
The advent of Internet marketing changed the way brands interact with their current and prospective customers; concepts like Zero Moment of Truth demonstrate how technology has completely reshaped the brand-audience relationship. Because most customers now research…
Wearable Tech: The Future Of Digital Marketing
  • 2.7K
  • 06/02
  • Sharmin Kent

When we think of writer’s block, we picture a solitary figure alone in a cabin trying to pen a novel. But writing can often feel just as challenging for marketers trying to get through a blog post, an ebook or other types of content creation. The only real secret to clear, consistent writing is to practice daily, but it’s important not to underestimate the importance of having the right environment before your fingers even touch the keys.

For Content Creation Success, Make a Space for Writing
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  • 02/27
  • Aaron Taube
I’m a pretty typical millennial. I don’t own cable or even have my TV antenna hooked up (is that even what they’re called these days?). But, I can name a number of recent television ads,…
Millennial Marketing 101: Be Friendly, Cute And Relevant
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  • 02/17
  • Whitney Lee
Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” Its implications have the potential to impact the rookie content creator to the…
Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing
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  • 01/20
  • Chad Pollitt
Content marketing is at risk--but is content itself at fault?
Content Killed The Marketing Star
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  • 12/30
  • Eric Murphy

Picture it: You, at your desk, writing the Next Great Blog Post. You’re on a roll. You’ve used every adverb you know, connected every prepositional phrase you can find, and you’ve barely reached the end of your first paragraph. The burden of a writer is so heavy, but so glorious. Except—chances are good that about 97 percent of what you’ve just written is crap. You might’ve managed to stick a thesis in there, but you’ve yet to get around to supporting it.

Blog Writing: For Best Results, Use Real English
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  • 02/27
  • Aaron Taube

Writing is hard. Writing about technology is even harder. Do you err on the side of making the fabled Internet basement nerd happy by including ALL the specs? Or, do you ease off a bit and tailor the content for someone’s grandma who wandered onto your site somehow and is now itching to buy some cables, if she could just figure out why she needs them. It’s too easy to say “Write for both.” But, I’m going to do it anyway, and you’re going to understand why by the end of this post. If you don’t, it means you probably haven’t actually read it, which is fair. Skim along, also-fabled Internet skimmer.

How to Write Technical Descriptions Without Sounding Like a Jerk
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  • 02/20
  • Aaron Taube

Unless you've been living under a rock this past week, you've no doubt been inundated with numerous variations of the Harlem Shake video. Though it seems like every business, organization and team in the world has posted their own take on "Sh*t (Somethings) Say," "Call Me Maybe," "Dollar Shave Club" and "Gangnam Style," it's important to pause for a moment and consider whether doing so is actually a good idea. Great content is original, helpful and built to last. Memes and parodies rarely fall under any of those categories. Here are three reasons why you should think twice before making a meme or viral video parody.

3 Reasons Why Meme Parodies Make For Bad Content
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  • 02/18
  • Aaron Taube
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