Content Curation

Content marketing is at risk--but is content itself at fault?
Content Killed The Marketing Star
  • 615
  • 12/30
  • Eric Murphy

Picture it: You, at your desk, writing the Next Great Blog Post. You’re on a roll. You’ve used every adverb you know, connected every prepositional phrase you can find, and you’ve barely reached the end of your first paragraph. The burden of a writer is so heavy, but so glorious. Except—chances are good that about 97 percent of what you’ve just written is crap. You might’ve managed to stick a thesis in there, but you’ve yet to get around to supporting it.

Blog Writing: For Best Results, Use Real English
  • 112
  • 02/27
  • Aaron Taube

Writing is hard. Writing about technology is even harder. Do you err on the side of making the fabled Internet basement nerd happy by including ALL the specs? Or, do you ease off a bit and tailor the content for someone’s grandma who wandered onto your site somehow and is now itching to buy some cables, if she could just figure out why she needs them. It’s too easy to say “Write for both.” But, I’m going to do it anyway, and you’re going to understand why by the end of this post. If you don’t, it means you probably haven’t actually read it, which is fair. Skim along, also-fabled Internet skimmer.

How to Write Technical Descriptions Without Sounding Like a Jerk
  • 122
  • 02/20
  • Aaron Taube

Unless you've been living under a rock this past week, you've no doubt been inundated with numerous variations of the Harlem Shake video. Though it seems like every business, organization and team in the world has posted their own take on "Sh*t (Somethings) Say," "Call Me Maybe," "Dollar Shave Club" and "Gangnam Style," it's important to pause for a moment and consider whether doing so is actually a good idea. Great content is original, helpful and built to last. Memes and parodies rarely fall under any of those categories. Here are three reasons why you should think twice before making a meme or viral video parody.

3 Reasons Why Meme Parodies Make For Bad Content
  • 164
  • 02/18
  • Aaron Taube

We all know that creating great content isn't easy. It's hard enough to generate relevant topic ideas, let alone execute on them. Luckily, there are many online tools that can help you ideate quickly and effectively. Here are four free tools for generating relevant and engaging content ideas.

4 Tools For Generating Relevant and Engaging Content Ideas
  • 184
  • 02/12
  • Aaron Taube
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