Influencer Outreach

In the realm of social media marketing, there have been myriad new terms, jobs and strategies cropping up that, until the past few years, weren’t even concepts yet. One of these is “influencer.” In short,…
The Rise of Niche Micro-Influencers and 6 Ways to Attract and Engage Them
  • 119
  • 10/09
  • Courtney Myershttps://www.relevance.com/wp-content/uploads/2018/05/Courtneym.jpeg
We all know that influencer marketing has become increasingly popular over the past few years. In fact, Klear found that during 2017, influencer marketing on Instagram grew by 198%. That’s almost double the amount! But…
These Campaigns Will Teach You a Thing or Two about Successful Influencer Marketing
  • 141
  • 10/04
  • Jacqueline Zotehttps://www.relevance.com/wp-content/uploads/2018/10/Jacqueline-Zote.jpeg
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…
Influencer Markteting Templates
  • 1.4K
  • 09/14
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Traditional advertising has faced a sharp decline. People are looking for recommendations from other people just like them. They don’t trust an actor dressed as a dentist anymore; they want to see a real person…
Influencer Marketing: From Mystery to Data Science
  • 176
  • 08/28
  • Maria Weinbergerhttps://www.relevance.com/wp-content/uploads/2018/08/Maria-200x200-150x150.jpg
The term influencer marketing grew by 325% in Google searches in 2017. According to more recent findings, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase. These…
How To Use Influencer Marketing To Promote Your Business
  • 177
  • 08/24
  • Michelle O'Riordanhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Snakes in the Grass Advertising behemoth Unilever recently found themselves in a bit of trouble when they discovered that several of the digital media influencers they were working with weren’t so influential after all. Many…
Video Influencers: Weeding out the Good from the Bad
  • 102
  • 07/06
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Ad Giant Unilever Fights Back Against Fake Followers and Bots Unilever, the world’s second largest advertising company, has decided to let go of some of their social media promoters in order to boost transparency and…
Unilever Cuts Social Media Influencers Who Buy Fake Followers
  • 67
  • 06/19
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
The “social media utopia” for marketers seems to be slowly disappearing with it’s dying organic reach. And with it, all of your efforts of becoming or finding influencers may be in big trouble.  My greatest…
Unlock The Full Potential Of Your Influencer Marketing With Programmatic Paid Media
  • 283
  • 05/22
  • Shane Barkerhttps://www.relevance.com/wp-content/uploads/2018/05/Shane-Barker.jpeg
“Branded Content Matching” Makes it Easy for Brands and Social Media Creators to Team Up Facebook is tapping into the growing popularity of influencer marketing by testing a new tool that will match marketers with…
Facebook Tests Search Engine for Influencer Marketing
  • 186
  • 05/21
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Influencer marketing may now be trendy, but that’s because it works. People love to hear reviews and recommendations straight from the mouths of others; especially those they already trust. Previously this was the realm of…
4 Secrets Influencers Are Not Telling You
  • 202
  • 04/19
  • Daniel Rosshttps://www.relevance.com/wp-content/uploads/2018/05/daniel.jpeg
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