Influencer Outreach

Snakes in the Grass Advertising behemoth Unilever recently found themselves in a bit of trouble when they discovered that several of the digital media influencers they were working with weren’t so influential after all. Many…
Video Influencers: Weeding out the Good from the Bad
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  • 07/06
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Ad Giant Unilever Fights Back Against Fake Followers and Bots Unilever, the world’s second largest advertising company, has decided to let go of some of their social media promoters in order to boost transparency and…
Unilever Cuts Social Media Influencers Who Buy Fake Followers
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  • 06/19
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
The “social media utopia” for marketers seems to be slowly disappearing with it’s dying organic reach. And with it, all of your efforts of becoming or finding influencers may be in big trouble.  My greatest…
Unlock The Full Potential Of Your Influencer Marketing With Programmatic Paid Media
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  • 05/22
  • Shane Barkerhttps://www.relevance.com/wp-content/uploads/2018/05/Shane-Barker.jpeg
“Branded Content Matching” Makes it Easy for Brands and Social Media Creators to Team Up Facebook is tapping into the growing popularity of influencer marketing by testing a new tool that will match marketers with…
Facebook Tests Search Engine for Influencer Marketing
  • 181
  • 05/21
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Influencer marketing may now be trendy, but that’s because it works. People love to hear reviews and recommendations straight from the mouths of others; especially those they already trust. Previously this was the realm of…
4 Secrets Influencers Are Not Telling You
  • 190
  • 04/19
  • Daniel Rosshttps://www.relevance.com/wp-content/uploads/2018/05/daniel.jpeg
Most startups don’t have the luxury to hire full-time marketers. Several don’t have a small fortune set aside for investing in marketing initiatives that can help them stand out online. So, what can startups do…
Best Influencer Marketing Strategies for Startups with No Budget
  • 346
  • 04/18
  • Callum Mundinehttps://www.relevance.com/wp-content/uploads/2018/05/Callum-Mundine.jpeg
The use of influencer marketing is increasing in the world of digital marketing. Many companies are now using or showing interest in this form of marketing. Companies are also ready to increase their budgets for…
9 Things To Know Before And After Launching Your Influencer Marketing Campaign
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  • 04/04
  • Brandon Brownhttps://www.relevance.com/wp-content/uploads/2018/05/Brandonbr.jpeg
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…
Influencer Markteting Templates
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  • 04/03
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
If you’re looking to build your brand, it’s important that you make it as personable as possible. We live in the time where not only is it more important than ever to make personal connections…
How To Draw Attention To Your Brand In The Crowded Internet Landscape
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  • 03/05
  • Lerone Grahamhttps://www.relevance.com/wp-content/uploads/2018/05/Lerone-Graham.jpeg
According to a survey by Linqia, 86% of the marketers reported that they used influencer marketing in 2017. Out of which, 92% of the marketers found this form of marketing to be very successful and…
How to Do Instagram Influencer Marketing on a Tight Budget
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  • 02/12
  • Shane Barkerhttps://www.relevance.com/wp-content/uploads/2018/05/Shane-Barker.jpeg
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