Influencer Outreach

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis The coming of the internet and social media has changed the entire marketing and advertising industry. At a time when a…
Why Influencer Engagement is Important in Digital Marketing
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  • 01/03
  • Tanya Singhhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Within a few years, influencer marketing has gone from being the minor expense in a brand’s online marketing budget to a personal digital marketing category. In the upcoming year, the marketing space for influencers will…
Influencer Marketing is About to Evolve the Market for Business Organization
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  • 12/28
  • Mariia Lvovychhttps://www.relevance.com/wp-content/uploads/2018/06/Mariial.jpeg
Influencer marketing might seem to most people like a relatively new idea and a product of contemporary marketing methods and strategies, but in truth, influencers have been around for a long time. When someone uses…
Listen up, Freelancers: In Influencers We Trust!
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  • 12/11
  • Jolene Rutherfordhttps://www.relevance.com/wp-content/uploads/2018/06/Jolener.jpeg
  With a market that’s expected to reach $5 billion to $10 billion by 2020, the ambassador economy is officially here. It’s no surprise, considering that influencers have an incredible social reach few marketers can…
How to Ensure Your Brand Ambassadors Knock Your Next Campaign out of the Park
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  • 12/06
  • Brian Freemanhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Just a few years ago, if you had mentioned the names Joe Wicks, Zoella and even Grumpy Cat, you might have been met with a blank stare. Indeed, you may not recognize some of these…
Uncovering your Industry Influencers
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  • 11/22
  • Nabeena Malihttps://www.relevance.com/wp-content/uploads/2018/06/Nabeenam.jpg
Why is content marketing no longer the revolutionary trend that it used to be? Now that such a large volume of content is being produced every day, the technique is beginning to lose its charm.…
9 Reasons Why Content Marketing is Dead, and Influencer Marketing is the Future
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  • 10/09
  • Gaurav Sharmahttps://www.relevance.com/wp-content/uploads/2017/10/GS-150x150.jpg
Okay, so the internet came along, and the way companies used to market their products and services to their B2B customers pretty much went out the window. Far out the window. Those once-trusted, ad-packed trade…
B2B Marketing – How to Improve Your Digital Strategy
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  • 10/04
  • Gordon Keeganhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
IZEA just announced the inclusion of artificial intelligence (AI) in its influencer platform. Called ContentMine, this feature helps marketers find, organize and share content produced by influencers through the IZEA platform more easily. This AI…
Artificial Intelligence
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  • 10/02
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale…
B2B Influencer Marketing Done the Right Way
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  • 09/15
  • Bernie Borgeshttps://www.relevance.com/wp-content/uploads/2018/05/Bernie-Borges.jpeg
Like any marketing strategy, partnering with key influencers to sell ebooks online requires an investment of time to create content and manage relationships, as well as monitor your successes and failures. The good news is…
How to Partner with Key Influencers to Sell eBooks Online
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  • 09/06
  • Kate Brownhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
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