Influencer Outreach

Okay, so the internet came along, and the way companies used to market their products and services to their B2B customers pretty much went out the window. Far out the window. Those once-trusted, ad-packed trade pubs, often called the marketing “bibles”,…

IZEA just announced the inclusion of artificial intelligence (AI) in its influencer platform. Called ContentMine, this feature helps marketers find, organize and share content produced by influencers through the IZEA platform more easily. This AI…

Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale Hall, SVP of Marketing at Lithium…

Like any marketing strategy, partnering with key influencers to sell ebooks online requires an investment of time to create content and manage relationships, as well as monitor your successes and failures. The good news is if you get it right, your sales…

I have been a marketer for a long time and noticed that the bar for marketers is being raised every year. You can no longer depend on ad hoc marketing strategies that are put together by a team of professional content marketers. Over 70% of customers…

So you’ve spent time, energy, and money perfecting your product or service, and now it’s time to spread the word. You’ve heard about the power and benefits of influencer marketing — but finding the right influencer for your brand is proving difficult.…

Is it possible for a brand to become an authority in their industry without a thought leader? Wait, did you even know what a thought leader was before I asked you? Take it from a thought leader when I tell you that your personal and business brand needs…

Influencer marketing is a powerful strategy that allows you to expand your online reach, increase brand awareness, and build a strong reputation for your company by allowing outside sources to advocate for your brand. Recent studies have found that…

You’ve been reading about influencer marketing, and wondering if it was the right approach for your company. As one of the latest technologies out of the marketing box, it has a pretty good track record, but it has to be used properly to get the best…

Well, in marketing that’s pretty much the name of the game. And as you well know, getting customers/potential customers to fill out a form and give their personal information to you is one of the hardest things to do. Let’s face it, you probably hate to…

It’s not about the quality of your product but more about your ability to market your product’s excellent features in a way that will resonate with your audience. Emotion often plays a role in this, as illustrated in a previous Relevance post discussing…

I know what you’re experiencing. You’ve already tried all the different tactics and strategies you possibly could to gain a loyal following on Twitter and be able to finally use this medium to promote your business. What’s common between most of them…