Earned Media

Digital Content (Strategy) When you think about the term “digital content” and how to make yours smarter and more profitable, immediately add the word “strategy” at the end. Why? Because you’re planning for a larger…
How To Create Smarter and More Profitable Digital Content
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  • 07/11
  • Callum Mundinehttps://www.relevance.com/wp-content/uploads/2018/05/Callum-Mundine.jpeg
Snakes in the Grass Advertising behemoth Unilever recently found themselves in a bit of trouble when they discovered that several of the digital media influencers they were working with weren’t so influential after all. Many…
  • 116
  • 07/06
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
According to an article published at Inc.com, “88% of consumers rely on online reviews just as much as a personal recommendation”. No wonder businesses strive for five-star feedback all of the time. But does it…
6 Reasons Your Brand Needs Negative Customer Reviews
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  • 07/02
  • Sharon Kinderhttps://www.relevance.com/wp-content/uploads/2018/07/Headshot-150x150.jpg
Ad Giant Unilever Fights Back Against Fake Followers and Bots Unilever, the world’s second largest advertising company, has decided to let go of some of their social media promoters in order to boost transparency and…
  • 74
  • 06/19
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
We’re all drowning in content. You’ve probably seen this infographic from SmartInsights. Or, something like it. Every minute, the average person on the internet is bombarded with far, far more content than they can ever…
4 Remarkable Sources to Find Your Next Great Content Idea
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  • 06/18
  • Jaydip Parikhhttps://www.relevance.com/wp-content/uploads/2018/06/Jaydip.jpeg
Odds are that your company already has a team of people focusing on delivering effective, up to date marketing campaigns, to your client base and potential future clients. However, just how much do you actually…
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  • 06/13
  • Nika Goddardhttps://www.relevance.com/wp-content/uploads/2018/06/nika-150x150.jpg
Earned media is the one strategy you need to incorporate into your marketing plan this year. But what is it, exactly? Earned media is publicity received based on the newsworthiness of the content or the…
earned-media-publicity
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  • 05/24
  • Jessica Dowches-Wheelerhttps://www.relevance.com/wp-content/uploads/2018/05/Jessica-Dowches-Wheeler-.jpeg
The “social media utopia” for marketers seems to be slowly disappearing with it’s dying organic reach. And with it, all of your efforts of becoming or finding influencers may be in big trouble.  My greatest…
Unlock The Full Potential Of Your Influencer Marketing With Programmatic Paid Media
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  • 05/22
  • Shane Barkerhttps://www.relevance.com/wp-content/uploads/2018/05/Shane-Barker.jpeg
“Branded Content Matching” Makes it Easy for Brands and Social Media Creators to Team Up Facebook is tapping into the growing popularity of influencer marketing by testing a new tool that will match marketers with…
  • 201
  • 05/21
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
If you are a writer, and making a living off your words, producing great content regularly is supposedly your greatest struggle. You may lose the inspiration to write eventually. This is why you have to…
How to Create a Voice with Your Content
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  • 05/03
  • Mian Azharhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default-150x150.png
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