Media Relations

Introduction This year, we have seen hundreds of organizations harnessing the power of emerging technologies like AI and machine learning to vie for the attention of consumers and compete with other brands in an increasingly…
Highly Actionable PR Tactics You Need to Start Using Today
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  • 07/30
  • Elijah Masek-Kellyhttps://www.relevance.com/wp-content/uploads/2018/06/HeadShotEMK-1-150x150.jpg
Odds are that your company already has a team of people focusing on delivering effective, up to date marketing campaigns, to your client base and potential future clients. However, just how much do you actually…
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  • Nika Goddardhttps://www.relevance.com/wp-content/uploads/2018/06/nika-150x150.jpg
Earned media is the one strategy you need to incorporate into your marketing plan this year. But what is it, exactly? Earned media is publicity received based on the newsworthiness of the content or the…
earned-media-publicity
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  • Jessica Dowches-Wheelerhttps://www.relevance.com/wp-content/uploads/2018/05/Jessica-Dowches-Wheeler-.jpeg
Traditionally, when an entrepreneur started a venture, referrals were the most important source of business. People used to trust a business because someone recommended it. Hence, word of mouth marketing was essential for a company.…
Why Reputation Management Matters for Small Businesses
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  • Audrey Thronehttps://www.relevance.com/wp-content/uploads/2018/04/Audrey-Throne-150x150.jpg
When you’re engaged in content marketing or any other kind of promotional activity, you have one main goal: attract as many website visitors as possible, and convert them into paying customers. However, you have another…
5 Proven Customer Retention Strategies
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  • Warren Fowlerhttps://www.relevance.com/wp-content/uploads/2018/12/Warren-Fowler.png
In this era of the Internet, the fact is that having a strong online presence is of an essence. How do you take care of your website? You design the perfect experience, implement customer testimonials,…
How Can Online Customer Reviews Positively Impact Your Business
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  • David Kollerhttps://www.relevance.com/wp-content/uploads/2018/05/Davidk.jpeg
In the age of the Digital Era, it’s a little ironic, though not surprising, that customers crave personal brand relationships. While almost every touchpoint along the path to purchase can be automated now, it’s more…
5 New Smart Trends That Are Changing the Way Customers Interact With Your Brand
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  • Courtney Myershttps://www.relevance.com/wp-content/uploads/2018/05/Courtneym.jpeg
A Viable Partnership As a way to supercharge their social media campaign strategy, Viacom has acquired influencer marketing firm Whosay. Steve Ellis, CEO of Whosay, made the announcement on the Whosay Twitter account this morning.…
Influencer Marketing Firm Whosay is Now a Viacom Company
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  • Relevance News Deskhttps://www.relevance.com/wp-content/uploads/2018/03/Relevance-150x150.png
Along with most marketing practices today, public relations has progressed to meet a wide range of new and emerging client needs. Public relations not only offers media relations and thought leadership but can strategically be…
Making PR More Measurable
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  • Chris Rosicahttps://www.relevance.com/wp-content/uploads/2017/07/Chris_4732-150x150.jpg
The pre-cable television, pre-Internet media universe comprised a few major television networks, traditional radio, hard copy newspapers, a variety of magazines that were available nationally and several trade publications in each major industry. Today’s assortment…
PR is Dead : Long Live PR…As Thought Leadership
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  • Chris Rosicahttps://www.relevance.com/wp-content/uploads/2017/07/Chris_4732-150x150.jpg
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