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Media Relations

Traditionally, when an entrepreneur started a venture, referrals were the most important source of business. People used to trust a business because someone recommended it. Hence, word of mouth marketing was essential for a company.…
Why Reputation Management Matters for Small Businesses
  • 30
  • 04/24
  • Audrey Thronehttps://secure.gravatar.com/avatar/cb0b77b2069af4977fb52824c97570f1?s=96&d=mm&r=g
When you’re engaged in content marketing or any other kind of promotional activity, you have one main goal: attract as many website visitors as possible, and convert them into paying customers. However, you have another…
5 Proven Customer Retention Strategies
  • 178
  • 02/13
  • Warren Fowlerhttps://secure.gravatar.com/avatar/5efd8b782b9c2f08b86ae7e18ee1f240?s=96&d=mm&r=g
In this era of the Internet, the fact is that having a strong online presence is of an essence. How do you take care of your website? You design the perfect experience, implement customer testimonials,…
How Can Online Customer Reviews Positively Impact Your Business
  • 574
  • 02/08
  • David Kollerhttps://secure.gravatar.com/avatar/0bb3ec508fefef6b57656fe77fbde1c5?s=96&d=mm&r=g
In the age of the Digital Era, it’s a little ironic, though not surprising, that customers crave personal brand relationships. While almost every touchpoint along the path to purchase can be automated now, it’s more…
5 New Smart Trends That Are Changing the Way Customers Interact With Your Brand
  • 1.1K
  • 02/01
  • Courtney Myershttps://secure.gravatar.com/avatar/c598bf74e095d7443afd808b816709a0?s=96&d=mm&r=g
A Viable Partnership As a way to supercharge their social media campaign strategy, Viacom has acquired influencer marketing firm Whosay. Steve Ellis, CEO of Whosay, made the announcement on the Whosay Twitter account this morning.…
Influencer Marketing Firm Whosay is Now a Viacom Company
  • 614
  • 01/08
  • Relevance News Deskhttps://secure.gravatar.com/avatar/ec24a246160384e21913eca9f702e4dc?s=96&d=mm&r=g
Along with most marketing practices today, public relations has progressed to meet a wide range of new and emerging client needs. Public relations not only offers media relations and thought leadership but can strategically be…
Making PR More Measurable
  • 159
  • 10/18
  • Chris Rosicahttps://secure.gravatar.com/avatar/0e6c7a38824aedee3e9458b851b1a658?s=96&d=mm&r=g
The pre-cable television, pre-Internet media universe comprised a few major television networks, traditional radio, hard copy newspapers, a variety of magazines that were available nationally and several trade publications in each major industry. Today’s assortment…
PR is Dead : Long Live PR…As Thought Leadership
  • 148
  • 08/25
  • Chris Rosicahttps://secure.gravatar.com/avatar/0e6c7a38824aedee3e9458b851b1a658?s=96&d=mm&r=g
If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If…
outreach letters
  • 667
  • 02/20
  • Jessica Freemanhttps://secure.gravatar.com/avatar/c0f402be89eaad3739fbd17851faf397?s=96&d=mm&r=g
This article is dedicated to the editors, reporters and producers who receive tons of crap emails every single day and meant for anyone who is trying to connect with these people on a regular basis. Pitching…
four-key-pillars-of-messaging
  • 561
  • 02/15
  • Michael Volpatthttps://secure.gravatar.com/avatar/5f2e2d9c7cd17421a1aadce850096fe7?s=96&d=mm&r=g
To stand out in the crowd, you must write compelling subject lines, get straight to the point and offer influencers real value for their endorsement.
3 Things You're Doing Wrong in Your Influencer Outreach
  • 559
  • 12/07
  • Kara Kamanechttps://secure.gravatar.com/avatar/fbecf09caf5c28adbdfef8d9c7cb0a4c?s=96&d=mm&r=g
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