Media Relations

If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If…
outreach letters
  • 1.1K
  • 02/20
  • Jessica Freemanhttps://www.relevance.com/wp-content/uploads/2018/06/Jessica.jpeg
This article is dedicated to the editors, reporters and producers who receive tons of crap emails every single day and meant for anyone who is trying to connect with these people on a regular basis. Pitching…
four-key-pillars-of-messaging
  • 664
  • 02/15
  • Michael Volpatthttps://www.relevance.com/wp-content/uploads/2018/06/Michaelv.jpeg
To stand out in the crowd, you must write compelling subject lines, get straight to the point and offer influencers real value for their endorsement.
3 Things You're Doing Wrong in Your Influencer Outreach
  • 595
  • 12/07
  • Kara Kamanechttps://www.relevance.com/wp-content/uploads/2018/06/Karak.jpeg
Potentially one of your most reliable sources for brand advocates, blogger relations must be transparent and regularly nurtured.
Blogger Relations: The Key to Growth?
  • 513
  • 11/10
  • Jerome Ivesonhttps://www.relevance.com/wp-content/uploads/2018/06/Jerome.jpeg
Earned media humanizes branded content, is most likely to be trusted by consumers & offers great SEO value—which is why every campaign needs it.
Earned Media: The Heart of Any Content Campaign
  • 1.3K
  • 10/08
  • Larry Altonhttps://www.relevance.com/wp-content/uploads/2018/05/Larry-Alton.jpeg
As yin is to yang, public relations is to content marketing. Each may work individually, but they’re much more powerful as a whole.
Public Relations & Content: The Yin & Yang of Marketing
  • 1K
  • 08/26
  • Joe Wittehttps://www.relevance.com/wp-content/uploads/2018/06/Joew.jpeg
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did—but that's no longer the case.
SEO and Content Marketing Thought Leadership Is Diverging
  • 914
  • 08/21
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Carro Ford's latest book represents a valuable tune-up and health check for experienced marketers. And for newer marketers, it's a must-read.
A Practical Guide to B2B Marketing with Attitude
  • 530
  • 07/14
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Influencer marketing. Targeted outreach. Blogger relations. No matter what you call it, the driving force behind it is the same: relationships.
A 5 Step Framework for Targeted Outreach
  • 2.9K
  • 07/01
  • Fenja Villeumierhttps://www.relevance.com/wp-content/uploads/2018/06/Fenjav.jpeg
For a lot of people, email outreach feels like an invasive shout that disrupts the sanctity of another person’s inbox, but it doesn’t have to be.
Grab Attention for Your Content With Honest Email Outreach
  • 780
  • 04/08
  • Michael Ferrarihttps://www.relevance.com/wp-content/uploads/2018/05/Michael-Ferrari-150x150.jpeg
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