Media Relations

Making connections with the right kinds of influencers and building those relationships takes time, but usually yields the best guest post opportunities.
Building Relationships for Fruitful Guest Post Opportunities
  • 1.5K
  • 03/09
  • Greg Shueyhttps://www.relevance.com/wp-content/uploads/2018/06/Gregs.jpeg
When building relationships and working with media outlets, you must demonstrate professionalism, seriousness, genuineness and commitment.
7 Media Outreach Blunders That Will Hurt Your Campaign
  • 1K
  • 03/04
  • Charlie Brownhttps://www.relevance.com/wp-content/uploads/2018/05/Charlieb.jpeg
Pre-outreach may not be right for all campaigns, but under the right circumstances it can elevate your content promotion strategy to a whole new level.
3 Scenarios When Pre-Outreach is Recommended
  • 1.5K
  • 01/28
  • Clair Joneshttps://www.relevance.com/wp-content/uploads/2018/05/Clairj.jpeg
BuzzStream and Fractl collaboratively surveyed more than 500 publishers to learn how pitching influencers can make or break a content promotion strategy.
Publishers Reveal How Marketers Can Earn Media Coverage
  • 629
  • 01/22
  • Kelsey Liberthttps://www.relevance.com/wp-content/uploads/2018/05/Kelsey-Libert-150x150.jpeg
SEO and SMM strategies are integral to reaching customers, but that doesn’t necessarily mean trying to earn the most shares on every platform.
Why a Content Strategy Specific to Your Vertical is Crucial
  • 2.9K
  • 01/13
  • Kelsey Liberthttps://www.relevance.com/wp-content/uploads/2018/05/Kelsey-Libert-150x150.jpeg
You’ve created great marketing content for your enterprise, but now comes the tricky part: getting a publisher or media outlet to take notice.
6 Items to Include in Query Letters to Publishers
  • 1.3K
  • 12/03
  • Larry Altonhttps://www.relevance.com/wp-content/uploads/2018/05/Larry-Alton.jpeg
When reaching out to publishers, keep your pitch simple, be concise, and send raw data whenever you can.
How to Stand Out in a Publisher's Inbox
  • 2.2K
  • 11/19
  • Stephanie Beadellhttps://www.relevance.com/wp-content/uploads/2018/06/Stephanie.jpg
The content promotion strategy decision tree stemmed from clients, marketers & industry influencers asking the same question: How do I promote my content?
Introducing the Content Promotion Strategy Decision Tree
  • 5.1K
  • 10/22
  • Megan Schumanhttps://www.relevance.com/wp-content/uploads/2018/06/Meganm.jpg
If you’re proud of the content you’ve researched, analyzed & nurtured for months, it's time to consider paid content distribution to make sure it gets seen.
The Why, How and Where of Content Distribution
  • 2.6K
  • 10/14
  • Kyle Kirklandhttps://www.relevance.com/wp-content/uploads/2018/06/Kylek.jpeg
Always have a clear answer to the question, “Who will share this and why?” to maximize the effectiveness of your content amplification strategies.
13 Effective Content Amplification Strategies - Relevance
  • 13.5K
  • 10/06
  • Brandon Pindulichttps://www.relevance.com/wp-content/uploads/2018/05/Brandonp.jpeg
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