Leveraging those who act as bridges between extraneous collections of people is one of the best ways to disseminate your message across a variety of groups.
If you publish content without considering it’s promotability during development, you’ve already severely hindered your outreach efforts.
Interest in content is shaped by immediacy, situation and news value. When these criteria are met, journalists are more likely to run with the content.
The most popular content on the New York Times and Buzzfeed in 2013 were quizzes. While the content was vastly different, its promotion wasn't.
With the increased presence and power of social media comes a need to build a marketing strategy that allows influencers to speak on behalf of brands.
If your advanced content isn’t enjoying the success that it should, it may be time to have your PR team put some of the tenets of inbound marketing to use.
Thanks to the Internet, the age-old art of content marketing is evolving. The information superhighway has become one of the most powerful platforms for marketing, and marketers have learned that it's not enough to embrace industry trends as they become…
For a successful media campaign to impact business goals, the effort must be sustained and long-term.
Resources are tight in most organizations and executives want what is best for the company they serve, especially when it comes to earned media. “This means an organization will only invest in publicity activities that they know will make a direct…
The PR industry is normally anti-hype, relying on valuable and honest messaging to earn exposure; but publicity stunts are the one big exception. Although they’re not a common tactic for most PR pros because of the planning, budgets and risk involved,…