Managing the creation of the amount of content required to be successful in today's inbound marketing world can be daunting. Maintaining a detailed editorial calendar can keep your content marketing efforts on-track, dictate future content and maintain team unity.
An editorial calendar is a document that allows marketers to schedule and track the content that they publish. A comprehensive editorial calendar should include social media updates, advanced content, blog posts and webinars.
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One of the biggest benefits of maintaining an editorial calendar is allows you to produce your social media updates in advance. For example, your social media manager could write a month's worth of tweets in one session. Contrary to writing a day's worth of tweets every day.
The social media section of an editorial calendar should include every network you publish on. In addition to the scheduled date, time, and the content itself.
If you write social media updates and schedule in advance will prevent any "blackouts" in case your social media manager falls ill or is otherwise occupied. It can also keep a team on the same page.
An editorial calendar can facilitate relevant and targeted content creation. Especially if you're producing blog posts, white papers, videos or webinars on a regular basis. Additionally, it can help you identify gaps in your strategy by tracking topics and target audiences. In the case of downloadable advanced content, an editorial calendar is a good way to hold team members accountable for the creation of forms. In addition to landing pages and confirmation pages.
