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Executive's Corner

Marketing is very likely one of the most misunderstood topics in all of business. What exactly do marketers do? Do they promote a product or service? Do they advertise it? Make deals with customers? Sell…
How The Marketing Team Gives The Business Its ROI?
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  • 04/16
  • Helen Cartwrighthttps://secure.gravatar.com/avatar/fe5c18ecd8996101031336f1712334fe?s=96&d=mm&r=g
In this strong US economy, employee acquisition and retention have become some of the biggest challenges for small businesses and major companies alike. According to one survey, 23% of senior managers believed they need to…
Marketing Tactics for Attracting and Retaining Talent
  • 119
  • 04/16
  • Kristopher B. Joneshttps://secure.gravatar.com/avatar/49158ab7dc48c5414b42b260c7872c85?s=96&d=mm&r=g
Business branding is a proficient tool which brings considerable benefits in business, and according to time, it brings more and more success. Every business owner aims to own more money and business success, and it…
The Right Way to Build Your Brand to Make Your Business Successful
  • 143
  • 04/13
  • Isabella Rossellinihttps://secure.gravatar.com/avatar/f65b9fe3917706d8c6d72d2cae93bc6a?s=96&d=mm&r=g
Introduction Ed Breault heads the global marketing team for Aprimo, a marketing software company that provides enterprise scale Marketing Operations solutions that deliver performance-driven campaigns across the marketing value chain. For 13 years, he has…
Aprimo, Idea Lab, and Marketing Disruptors: An Interview with Ed Breault
  • 259
  • 04/09
  • Team Relevancehttps://secure.gravatar.com/avatar/abe33d305f396e102862bbfd93983061?s=96&d=mm&r=g
The internet is the greatest problem solver in all of human history. While that might sound hyperbolic at first blush, consider the true depth of the internet. With a search engine at your disposal you…
3 Ways to Build a Solutions-Based Website
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  • 04/05
  • Chans Weberhttps://secure.gravatar.com/avatar/2177d8d13f7776d3f844248ea6661155?s=96&d=mm&r=g
A CMS(Content Management System) is a software or a set of related programs which facilitate generating, organizing, publishing, and editing digital content. They are generally used for web content management(WCM) and enterprise content management(ECM). An…
Content Management Systems Explained
  • 359
  • 03/23
  • Savaram Ravindrahttps://secure.gravatar.com/avatar/e24a6e98a939dacd8ddc57895eaac86e?s=96&d=mm&r=g
Thanks to an ever-expanding realm of digitization and automation, there are more resources available now to business owners than ever before. If you wanted to start a new company 15-20 years ago, you’d be focused…
Building Up, Not Burning Out Your Brand: How Business Owners Can Stay Passionate and Customer-Focused
  • 551
  • 03/06
  • Courtney Myershttps://secure.gravatar.com/avatar/c598bf74e095d7443afd808b816709a0?s=96&d=mm&r=g
Elevating your brand in 2018 takes some strategies that should combine a mix of out of the box innovation and tried and true marketing. We live in the era where personal connection is more important…
Relevance – 4 Strategies For Brand Elevation In 2018
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  • 02/27
  • Lerone Grahamhttps://secure.gravatar.com/avatar/963fc96b82d896347013643313dd7ce4?s=96&d=mm&r=g
Introduction: For over a decade, Brandon Andersen has been at the forefront of the content intelligence movement. As the CEO, Founder, and Chief Strategist of Ceralytics, a content intelligence platform, Brandon has dedicated his career…
Ceralytics, Content Intelligence, and Data Trends and Tips: A Conversation with Brandon Andersen
  • 10.2K
  • 02/22
  • Team Relevancehttps://secure.gravatar.com/avatar/abe33d305f396e102862bbfd93983061?s=96&d=mm&r=g
When you have an ecommerce site, your conversion rate is one of the most important metrics, and it’s something that you should always be looking to improve. A higher conversion rate essentially means that more…
Simple Tricks to Boost Your Site’s Conversion Rates
  • 1.8K
  • 02/21
  • Walter Bodellhttps://secure.gravatar.com/avatar/2e3b79a6f7ad352998025db5acc7756f?s=96&d=mm&r=g
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