Executive's Corner

Introduction Ed Breault heads the global marketing team for Aprimo, a marketing software company that provides enterprise scale Marketing Operations solutions that deliver performance-driven campaigns across the marketing value chain. For 13 years, he has…
Aprimo, Idea Lab, and Marketing Disruptors: An Interview with Ed Breault
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  • 04/09
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The internet is the greatest problem solver in all of human history. While that might sound hyperbolic at first blush, consider the true depth of the internet. With a search engine at your disposal you…
3 Ways to Build a Solutions-Based Website
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  • 04/05
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A CMS(Content Management System) is a software or a set of related programs which facilitate generating, organizing, publishing, and editing digital content. They are generally used for web content management(WCM) and enterprise content management(ECM). An…
Content Management Systems Explained
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  • 03/23
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Thanks to an ever-expanding realm of digitization and automation, there are more resources available now to business owners than ever before. If you wanted to start a new company 15-20 years ago, you’d be focused…
Building Up, Not Burning Out Your Brand: How Business Owners Can Stay Passionate and Customer-Focused
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Elevating your brand in 2018 takes some strategies that should combine a mix of out of the box innovation and tried and true marketing. We live in the era where personal connection is more important…
Relevance – 4 Strategies For Brand Elevation In 2018
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Introduction: For over a decade, Brandon Andersen has been at the forefront of the content intelligence movement. As the CEO, Founder, and Chief Strategist of Ceralytics, a content intelligence platform, Brandon has dedicated his career…
Ceralytics, Content Intelligence, and Data Trends and Tips: A Conversation with Brandon Andersen
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  • 02/22
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When you have an ecommerce site, your conversion rate is one of the most important metrics, and it’s something that you should always be looking to improve. A higher conversion rate essentially means that more…
Simple Tricks to Boost Your Site’s Conversion Rates
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  • 02/21
  • Walter Bodellhttps://www.relevance.com/wp-content/uploads/2018/02/Headshot-150x150.jpg
A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on a website without images.…
The Importance of Strong Visuals in Ecommerce
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  • Kayla Erichttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
New college graduates often quip that they’re excited to exit the classroom and enter the “real world.” It’s true that joining the workforce generally means learning on the job rather than sitting in a lecture…
5 Types of Corporate Training Your Company Should Consider
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  • 01/24
  • Kayla Erichttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
 Introduction: Listed as one of TopRank’s 50 influential women in content marketing in 2017, Mariah Obiedzinski has been making major waves in the realm of healthcare content marketing. As the Director of Content Marketing at…
Mariah Obiedzinski on Medtouch, Content Marketing Trends, and the Importance of Being Creative
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  • 12/14
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