Facebook Messenger Hacks That Will Change Your Marketing Strategy
You’ve probably already started marketing on Facebook using Facebook messenger, but did you know that most people miss out on big opportunities simply by not utilizing common messenger hacks? Nowadays, 7 out of 10 companies in the US use social media, which is a great way to reach a wider audience. Facebook currently has more than one billion active users and simply interacting with your customers leads to more sales. Thomas Bach, an executive at SuperiorPapers, says this: “Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.”
Many years ago, Facebook Messenger introduced a new way for businesses to communicate with potential clients on a more personal basis. This change can lead to more sales when used correctly, so continue reading to find out the top Messenger Hacks that will help you boost your marketing strategy.
Utilizing the Auto Response
Most websites lose a lot of customers just by not responding to their messages. Once a business goes online it never sleeps, meaning you can get traffic any time of the day. However, without someone being at the computer 24/7, you can’t engage your customer, which is why you must utilize Facebook Messenger. When a customer sees that they get a message from a company it boosts the chances of making a sale, because sending a private message gives a personal touch.
You can use Facebook’s “Response Assistant”. This features allows you to use the auto response facility. One great thing about it is that you can customize the message any way you want up to 250 characters. The upside of this is that you can redirect your customer to a website or anywhere else you like.
Also, adding the customer’s name in the message gives it a more personal touch, which makes it look like you care more about the customer, leading to sales.
Take a look to see how it’s done:
- Head over to Facebook’s “settings”, and then click “messaging”
- Select “Response Assistant”
- After that, click “Yes” to compose your message
- Easy as 1,2,3 – now you can create an auto responding message
Advertise your offers in Facebook Messenger
In 2016, Facebook made it so that you can use ads in Messenger, but it was questionable as to why you were required to use them in your business. Underneath is a chart of the biggest messaging apps. You can see the monthly traffic of the four messaging apps, which Facebook Messenger is dominating. At this time, Facebook Messenger has more than one billion users and it’s growing every day.
Facebook Messenger has 2 types of Ads:
Destination Ads: Destination Ads are commonly placed in the user’s news feed section. When the customer clicks on the ad link, it will redirect them to a Facebook message. When you are in the process of making a Facebook ad, using Ads Manager or Power Editor you will find this feature in the ad level. This advertisement looks just like a normal ad and you can insert a slideshow, image, or video.
Sponsored Messages: Using sponsored messages is a great way to engage your audience, because sponsored messages appear in the inbox of Facebook messages. Facebook will send out to its customers a promotional message from a friend about a brand. You can select this feature in the ad set level when you are creating the advertisement. In addition, you can use images, links, and videos when setting up the message.
Use bots to message
Facebook Messenger Bots is a brilliant tool to get more people to your products, and so on. There are three main ways to use bots to communicate with your audience, but if you don’t know how to use them, it can hurt your business.
- URL: In order to use bots properly you’re going to need a URL.
- QRC (Quick Response Code): You need QR to sustain your marketing business, otherwise, it will be difficult to use this feature.
- Facebook Page: Facebook pages gain a lot of traffic, which your bots can take advantage of. The bots will simply go to the relevant pages and select the “Message” button.
Out of the three points above, URL and Facebook Pages are the best ways to utilize bots, but for you to use them in your business will take practise and time. However, you can use paid services that will provide you with bots, which is well worth it as time will be saved.
Identify your customers using Facebook Messenger
Facebook has a lot of users, that’s no secret, but taking advantage of this can lead to a better understanding of your customers. Facebook has a billion active users, 40 million of which are small time business owners. You probably know this already, but Facebook Messenger is used by almost all users, thus you can use it to gain customers.
When you are talking to clients whether they are new or not, you must take care of some important aspects of this app:
- Respond: try to always respond as soon as possible with good info
- Give information: whenever talking about your products be truthful and don’t hold any info back.
- Remind your customers: message your customers often about product launches, important announcements, and so on.
Good customer service
To add more value to your customers you must have high quality customer service, because this shows that your brand is professional. Facebook is a very user friendly app, which you can take advantage of by adding a personal touch.
Facebook Messenger is an excellent tool to use to gain sales and engage your clients more often. You can’t be at your computer 24/7, so you must use the Facebook Messenger auto response system, otherwise you can miss out on potential sales.
Advertising your offers in Facebook Messenger is an excellent way to convert sales, because sending a private message gives a personal touch. So give it a try for yourself to add another dimension to your marketing approach.