It’s clearer than ever that brand marketers that win in 2018 and beyond will do so by creating stellar video content. When you get a handle on how to get started, set goals and execute your video content creation strategy, you’ll be off to the races.
Since more than 400 hours of video per minute are uploaded to YouTube, you need to differentiate yourself and determine which strategies will set you apart. To set a solid foundation, read on and apply these tips.
#1: Who Are You? Find Your Voice And Deliver Free Content
The personality and voice that you employ with your video content will set you apart from the rest, and will go a long way toward helping you find your tribe.
So how do you go about honing your voice and figuring out what you want to create?
Simply put — create content, then create more content.
Too many would-be vloggers shoot themselves in the foot by researching and analyzing techniques and equipment, rather than just getting started. You won’t know your video brand until you get started creating videos.
If all you have is the cell phone in your pocket, that’s a great start.
Create five to ten videos and put them out before you start to harshly critique or change your branding. In the meantime, share your videos on every social media outlet and start to find your audience. From here, you can gauge the responses that you get and figure out what you’d like to impart to the world.
Don’t get caught up in “perfect”, because people love going along for the ride, rather than just gravitating toward finished products.
#2: Ramp Up Your Production Values
Once you’ve gotten your feet wet, feel free to start spending a bit of money on your YouTube content.
Today’s newest iPhone and Samsung phones come equipped with 4K cameras fresh out of the box. You can invest in a good DSLR camera that captures phenomenal video for as little as $300 or $400.
While picture quality is essential, you need to place huge priority on sound. Amazing video with stock sound will turn viewers off, and is more likely to make someone click out. This is especially true since people often watch their content with headphones in, and are more likely to notice the nuance of poor audio.
Set up a budget for your productions, start to dabble in some editing, and you’re well on your way toward presenting yourself as a professional brand.
#3: Engage With Your Viewers And Publish Regularly
So many YouTube vloggers make the horrible mistake of not engaging their viewers. They go through all the trouble to make content and find their audience, only to have a page full of comments with no replies.
While you don’t have to get caught up in responding to each and every comment, you’d be surprised at how effective responding can be. These viewers will feel appreciated, and will become subscribers that you can continuously market to.
The best marketing for YouTube, however, is simply putting out consistent content. This is great SEO and will notify subscribers for each and every posting.
Always go out of your way to give back to your viewers so that they become lifelong fans. For instance, giveaways are an excellent way to grow your marketing by providing actual value. Get strategic and creative with these sorts of initiatives and you won’t go wrong.
#4: Cross Promote With Other YouTubers
Finally, treat YouTube as the biggest networking platform in the world. Reach out to likeminded video branders to find cross promotional opportunities.
By introducing them to your audience and allowing them to do the same, the possibilities are endless. Doing this will help you to grow your followers, while finding some powerful friends and allies to exchange notes with.
Use these four tips so that you can start your YouTube brand from scratch and watch it take off.