B2B Marketing, News, Shared Media

 

Collaboration Reinvented

On January 5th, GE Appliances announced that they will be premiering a new online community platform called Giddy at CES 2018 in Las Vegas. This new mobile platform will give talented creators the rare opportunity to share their innovative ideas with big name brands and collaborate with them on new and existing projects.

Giddy arrives shortly after the success of GE Appliances’s FirstBuild, a co-creation community that connected driven creators with GE’s development team. The collaborative and mutually beneficial nature of FirstBuild led to the development of innovative new GE products in rapid speeds.

Giddy takes FirstBuild a step further as it attempts to unite businesses with designers, engineers, and other creators to help accelerate innovation. Businesses will be able to post ‘challenges’ for an online community of creators to solve. The creators, along with a businesses’ team of employees, will then help develop new ideas and frameworks that can be taken into production.

The Giddy team will provide guidance to businesses every step of the way, helping them make the most out of their goals and coordinated challenges.

The first challenge will be posted live at CES 2018. This challenge, according to a press release given by Giddy, will let community members “define friction points in modern home life, then propose a solution in the form of a product sketch or design.”

Businesses will have to pay a fee to get started with Giddy but creators can use the platform for free. According to the press release,

“Once registered, members can then view all the existing challenges available and work on those that match their expertise. Giddy leverages natural language for easy participation, multimedia for submissions and an online voting system to gather community feedback.”

The Giddy App: Image courtesy of GE Appliances http://bit.ly/2Fj0V8D

B2C Elevated

Giddy is crowdsourcing taken to a new level. The platform not only helps participating companies expedite innovation, but it gives them the opportunity to market themselves as forward thinking and collaboratively minded entities.

For years, brands have used B2C (business to consumer) marketing strategies as a way to forge stronger connections with audiences, release new and improved products, and improve their overall image. Giddy has taken the idea of B2C and built an entire platform around it; one that can give a voice to diverse groups of talented innovators across the globe.

While the B2C prospects for this platform are bright, the potential for B2B collaboration could also be game-changing. As the intuitive platform develops, businesses can reach out to specialist creators to collaborate on projects and tasks they can’t do in-house.

You can start participating in challenges by downloading Giddy in the App Store or Google Play Store. For more information on Giddy, visit www.giddy.io and connect with them on LinkedIn.

 

279

Sponsored Resources

Want more resources

View all Resources




Trending

Contributors

Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Co-founder Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO MarTech.zone & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner Frac.tl
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor SEOsandwitch.com
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO Netcurate.com
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist Signazon.com
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.

Subscribe


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.