In this digital era, it’s become easier for brands to promote their offerings on social media. On the other hand, it can also be harder for brands to master the real art of engaging with users, fostering a relationship with followers, and conveying what their audience wants.
To help all businesses out, in this post, I’ll discuss some easy and quick social media tricks that your brand can use to increase your following base.
Let’s dive in.
Everybody Wants to Know Your Brand Story!
Digital marketing provides numerous amazing ways to market your business, brand stories are one of them. Stories, if truth be told, are one of the most engaging yet powerful mediums and, most of all, they are free.
In this fast-paced world, people have little time and patience for corporations, they want personalization everywhere. A little human touch can make a huge difference.
To make your brand stand out and effectively market your products or services, tell your customers your brand story. Believe me, it’s an amazing way to earn trust and foster a connection with your users.
Let’s take an example of Toms Shoes here.
The brand believes in one for one approach. With each pair of shoes purchased, the brand says it will help a child in need by providing a new pair of shoes.
According to the Toms Story, the brand helps children in need and till now it has provided over 50 million pairs of shoes. The founder, Blake Mycoskie, also launched its bag collection and with every bag purchase he aims to help a mother and baby in need.
Their robust brand story makes consumers feel good about being a part of the brand and purchasing a product for a cause – a real cause.
Check out this useful how to guide for creating a brand story.
Use the Power of Memes
I’m sure you have seen a number of memes on social media. The digital marketing industry is smartly utilizing these pieces of visual content by adding a funny touch to convey the message. Because of their visual nature, memes work best on social media. They are shareable and give value to the viewer in an amusing way.
Brands can use the meme trend to improve their social media marketing campaigns and get more likes and shares. There are many meme generators that allow you to caption an image and do the research for you.
You can place your brand’s name in the meme so that when shared, your brand will gain the acknowledgement and more audience will know your brand. In addition, you can also use pre-existing memes in your social media conversations to get more engagement.
Social Selling is Effective
Social media has made rapid progress over the last few years. It’s now become common for businesses to sell directly through social media networks.
Here’s why brands need to allocate a budget to their social selling strategy.
- You can easily know about your target audience by using hashtags, conversations, trends, and more. This will help you create your buyer persona.
- You can reach out to a wider audience in a non-creepy way. If you use social media smartly, you will be able to broaden your brand reach to audience who would never have noticed your brand before.
- Consumers find social selling more expedient because they can easily place an order without even leaving the social app. Brands have a fantastic option to integrate social media channels with some popular ecommerce solutions like Shopify.
It is highly recommended to don’t post a lot of branded stuff; instead, fill your brand’s social feeds with informational, interesting posts that offer immense value to your customers and keep them from getting bored. It is quite easy for people to click the ‘Unfollow’ button. So, try to stay current about the latest digital marketing trends, use brand oriented hashtags, and involve in conversations to get more user engagement.
Using relevant hashtags is the key. KitKat uses a brand-oriented hashtag #HaveABreak. The brand consistently uses this hashtag on all their social media platforms from Google Plus to Twitter to Facebook.
And now its consumers know the hashtag and they use it in their posts and share their photos in the KitKat Community with #HaveABreak. The brand also gets many authentic images of people enjoying their product.
If you can master social selling while filling your social feed with relevant, interesting, and valuable posts, you’ll be a winner.
Use Video Content
If you haven’t started using video content on social media, then you are missing out its huge potential. Video marketing is indeed the best way for brand to engage and entertain your audience.
64% of consumers prefer to buy online after viewing a related video. Sounds interesting?
If you want to create brand awareness and inform your customers about your products, you can create a video about a particular problem your customers are facing and how your products can solve their problems. Or, simply tell them your brand story. This way you can promote your products by convincing your customers that your products are the ideal solution to their problems.
It is important to market your video to the relevant audience to ensure it effectively promotes your brand in the best possible way and increases your brand reach.
To Sum Things Up
Social media is powerful medium that brands can use for their benefit. But it takes a lot of effort, time, energy, the right skills, and effective strategy to integrate it properly into your brand’s messaging mix.
It’s worth it, so go ahead and give your brand a personal touch. Trust me – social media engagement will take your brand to new heights of success.