Content Marketing, Content Promotion


Toying with the idea of creating your very own yoga brand? The dice to play by here is nothing but your content and its marketing strategies! What we are looking at is a global field with a multi-hundred yoga styles, yoga credos, and cults of yoga personalities rising to prominence every now and then. The art is five thousand years old and still endlessly and very organically evolving, with a million different kinds of pulls for different people. How can your content find a niche in such an organically developing field, that is the crucial question!

What many yoga entrepreneurs do not realize is, content marketing approaches in yoga cannot be anything like in other service industries. In yoga, we talk about mind-body well-being and self-empowerment—ideas that have a strong aura but are difficult to explain and demonstrate. In this industry, the driving factor of customer action is not the end product but the enriching journey yoga promises to soul seekers. And how do you make your content more believable about individual journeys and individual transformation? The answer is unmistakable— by showcasing more of individual journeys with yoga. If you are a teacher and looking to engage the yoga community in your classes, bring forth content that can speak volumes about your unique highs and lows, the story of transformation that has your essence.

Strategizing for Different Segments of Audience

There is no one-posture-fits-all yoga method. From person to person, in light of their unique body-mind-spirit condition, yoga as an experience takes different levels of meaningfulness. For some yoga is therapeutic because of its holistic healing properties. Sufferers of chronic pain or hormonal deficiencies move to yoga when mainstream medics fail to uproot the anomaly. In another case, yoga can be seen as an effective fitness regime, as a more hippie alternative to gym or Zumba. In the same plane, many people gravitate towards yoga for its sheer career prospects.

As a yoga content strategist, your first task would be to segregate your audience, and set clear marketing goals for each group. Hand out tricks and tips for healing with yoga, catalogue the benefits of the ancient discipline in maintaining health and inner peace, coach careerists to certified training with the option to register with Yoga Alliance.

Appealing to a Wide Range of Content Types

Keeping the segregation in mind, start new types of yoga-based programs and generate related content of the informative category. Feature different types of visual and infographic content to make subjects lucid. Issue posture charts and relate the physical workout aspect of yoga elaborately with its philosophy and higher goals.

Here is a glimpse of types of content you may utilize:

  • Blog Posts: Come up with topics relating to the unexplored and challenged areas in the practice of yoga. Share your views on yoga that could be relevant for modern times—yoga in the corporate space, yoga for the deskbound, and those living by an erratic schedule. Delve into your own experiences and shed light on aspects of yoga that changed you. Expand beyond generic topics to more specific areas of concern and show off your depth of understanding. Observe and analyze audience responses to increase your insight of the industry. When you are sharing your blog on different media platforms, invite your audience to share their experiences back.
  • Video: Visual learning has great importance in yoga. The model of instruction and following in the yoga class is mostly visual. You need to harness the visual potential of this learning method in your content planning by making a video tutorial of basic postures, pranayama, and meditation techniques. Give your videos inter title and footnote for different emphasis.
  • Video can be a good mode for showing your personality as a teacher, proficiencies, and teaching skills. Create video features every now and then on your responsive website also to respond to a large number of enthusiasts looking for virtual training.
  • FAQ: One look at your website should guarantee the transmission of a volume of information to your audience. Make this possible with FAQ columns featuring on your site. Bring to light basic questions regarding foundation, central motivation, and the special service area of your enterprise in the FAQ form. Make a list of carefully observed questions from newcomers and veteran yogis alike and make FAQ entries of these on your home page. Don’t forget to link these back to elaborate articles or offer pages on your site.
  • Other Medias: Take time to explore content marketing options in other media. Create podcasts, instruction manuals in pdf downloadable format, newsletters, and much else!

Liberties of an Organically Growing Industry

A decade back in time, where was the relevance of fusion yoga forms such as power yoga and hot yoga? A keen-eyed analysis of newly evolving yoga forms will reveal what dynamically growing field yoga is. Utilize the liberties of this industry which is spawning new definitions of different yoga styles every day to make your contents more interesting.

Take the liberty to veer from the seminal books on yoga, and appropriate styles innovatively to suit different temperaments. Reflect on your content the level of free mixing forms your yoga classes can introduce. Work on topics that can redefine known forms, like, “How Incorporation of Flow Style Can Maximize the Benefits of Hatha”, where Hatha is commonly understood to be a well punctuated, restful style of yoga while vinyasa is the style which embodies the ‘flow’.

These unique characteristics of the yoga industry make the content marketing game a lot more interesting than it is in other fields. Keep calm and play it clever!



Sponsored Resources

Want more resources

View all Resources



Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Co-founder Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.