If you have a brick and mortar store, you will surely want to explore different opportunities so you can grow your business. You would want the same thing if you are an online retailer. One of your goals is to expand your reach to physical stores. Whichever group you belong to, Magento is your gateway to integrating a seamless experience for you, as well as your customers.
From Ford and Coca-Cola to Nike and Olympus, these big-name brands all use Magento as their online store platform.
Magento uses technology such as PHP and other tools and it is released with an open source license. These advantages alone give it a huge lead over its competitors. Its adaptability, which is even more amplified with the use of Magento extensions, lets you modify your store, so it fits your project requirements.
Magento uses the Cloudways Full Page Cache, which is a high-end caching technology to increase load speed. It also utilizes database optimization techniques, including Redis and Memcached.
You can set up numerous stores with Magento, which you can manage using a single backend. This platform gives you the ability to control the inventories of the stores, as well as their billing, orders, and customer information with just one admin panel.
Your Magento storefront is what customers see when they visit your online store, which is pretty much the same with a brick and mortar establishment. These storefronts allow you to showcase products and categories, among others.
Here are the steps so you can use Magento for your storefront:
First, you need to create the online storefront.
After you log in to the Magento Admin Panel, you can begin setting up multiple store functionality. You will need to create a store first, and then you can add more later. Go to the top menu and point to Catalog and then Manage Categories. From there, you can click Add Root Category.
A dialog box will appear where you can enter the name of your new store in the Name field. Under “Is Active,” click on Yes and then in Display Settings, select Yes for “Is Anchor” and then choose Save Category.
If you want your stores to have the same catalog, follow the steps below:
Go to System and click Manage Stores.
Choose Create Website.
Find the Name field and give your new store a name.
Then, enter a unique string in the Code field and make sure it has no spaces between the words. Write it down in case you might need it later.
Click on ‘Save Website’ when you are done.
Go to Click Store View where you will find the Store field.
Select the new store you have finished creating.
In the Name field, name the view, which is typically “English,” but you can always choose what you want.
In the Code field, give a description to identify the view. Once again, it should not have any spaces, although you can use an underscore or dash.
Enable the Status and choose to Save Store View once you are done.
When you have completed the steps above, go to System and then click on ‘Configuration’. You should see a drop-down list in the Current Configuration Scope. Choose the site you have just created and select the Web menu. From there, you can expand the sections for Secure and Unsecure.
Clear the check of the Use Default checkbox for Base URL on both sections. Enter the URL of your new store and be sure that you add the trailing slash before clicking on ‘Save Config’.
You will then have to configure the server so it will load the storefront.
Once you have created the store, the next step is to configure the server so that it loads the right store. You can choose from various methods available, but one of the most popular is outlined below. It will work for all Magento versions.
For this method, you will use separate directories for every store you have through secondary domains.
Here are the steps to follow:
Verify that your selected domain points to the correct server.
You will need to create a secondary domain.
Use either SSH or FTP to take the index.php and .htaccess files, which you can find in your Magento installation and copy them to the document root of the new store’s domain.
The next step is to open the index.php file and edit the last line where you will put the code that you copied earlier.
Finally, create symbolic links of your new domain’s document root using SSH.
Once done, you have configured the second domain for it to work with the e-commerce platform. You will now be able to load the new domain using your browser so you can develop your new online store. You can start using different Magento extensions to increase the capabilities of the site for your business.
One of the extensions that you can use is the Advanced Product Options module, which can help you generate more revenues while serving your customers in a much better way than before. The Advanced Product Options extension allows you to configure personalized choices for your products, while managing them, creating deals for customers, and checking your inventory, among others.
After listing your products, filling in their details, and adding images and SEO keywords, you can set up the payment and shipping process. Finally, it is time to go live. You can launch your store right away so you can start selling products on Magento.