How Hiring a Digital Marketing Agency Can Help You
Businesses work hard to produce quality products and services. But, after you spend so much time and energy designing a product, how do you get your creation in front of the right people?
Advertising and marketing is a broad topic area that seems to expand every day as more digital platforms emerge. It entails a complex cocktail of tasks, including improving website visibility, search engine optimization, pay-per-click advertising, branding, social media, blogging and email marketing, among others.
However, almost half of small businesses allocate just 20 percent or less of their marketing budget to digital marketing activities.
Engaging in strategic and creative marketing and advertising is crucial for distributing your content to a broad audience and building a strong customer base. Hiring a digital marketing agency can help businesses accomplish this goal.
Here are three ways marketing and advertising agencies can provide value to a business.
1. A Comprehensive Approach Ensures Broad Content Distribution
Effectively distributing content requires implementing multiple strategies.
Let’s say you own a food company that specializes in creating healthful baking mixes. You just perfected a new brownie mix. Now, you have to share the product with your existing audience, attract more buyers and get stores to feature the delectable treat.
How can you make this happen?
- Option A: Use social media to announce the new product and build interest.
- Option B: Partner with local suppliers that will advertise your brand in stores.
- Option C: Approach journalists and bloggers to write about your product.
- Option D: Hire a marketing and advertising agency to develop a six-month plan that combines all options.
With a marketing and advertising agency, you will work with a team that has a comprehensive understanding of the multi-channel content distribution system.
For example, an agency can launch a robust social media campaign, build relationships with local businesses that can stock your product or cross-promote your content, create a press kit, organize a product launch event, update your company’s website and improve the website’s SEO.
This multi-faceted approach combines both traditional and digital marketing tactics. It ensures that content will reach multiple audiences, which in turn will increase brand awareness.
2. Content Creation to Drive Brand Engagement
With more people accessing information online and through social media, it is important to foster an online community with your audience. This entails engaging with followers and friends on social media, sharing updates through email newsletters and providing a user-friendly website.
But, to roll out these tactics effectively, a business needs quality content to share. A marketing and advertising agency can write editorial articles, make creative introductory videos and design infographics that help a business accomplish this goal.
3. Technical Knowledge to Improve Website Accessibility
Marketing and advertising agencies can help businesses optimize their content online by implementing SEO strategies. This is an important step because SEO remains a top priority on the digital marketing agenda.
SEO assures more effective content distribution by making it easier for your audience to find the information they need about your business, product, or content.
From working with your business to develop a comprehensive strategy that increases brand awareness, to producing quality content that drives audience engagement, to implementing SEO practices that improve web presence, marketing and advertising agencies add immense value to a business.