How Real Estate Agents Leverage Social Media Platforms
Social media is the ultimate goldmine for real estate agents.
Know of any successful realtors who have made a fortune from real estate commissions? Chances are they’re capitalizing their marketing efforts on social networks. Agents are using these channels at every stage of marketing, be it prospecting, sales, or brand building.
Don’t just take our words for it.
According to a recent study by the National Association of Realtors (NAR), social media has become a key marketing channel for a vast majority of realtors. Here’s a snapshot of the key findings as published by NAR.
- 77% of real estate agents actively use social media in some way or form
- 47% of real estate businesses quote social media as the best source of quality leads
- 66% of first-time homebuyers are millennials, a group that is largely on social media
With staggering stats like this, it’s clear that real estate agents are winning the social game. But exactly how do realtors leverage these social media platforms? Dive in to find out.
1. Posting & Promoting New Listings
With an estimated 3.6 billion people on social media, there is no better place to post your listings than on these platforms.
Agents around the globe are using social media to post new homes for sale. Platforms like Facebook, Instagram, and LinkedIn have become very popular for real estate advertising and offer many tools to facilitate marketing.
But posting listings alone is not enough.
To reach a wider audience, you’ll want to promote your posts, and all social platforms have a way of doing it. Facebook calls it “boosting” while Twitter and Instagram call it promoting. Either way, leveraging paid advertising on social is the best way to reach a wider audience.
For example, a boosted Facebook post will be seen even by people who are not on your friends’ list, bringing you an influx of leads. You can then manage these leads with smart transaction management software, like Paperless Pipeline, and assign them to your team. This software will also let you track lead sources and measure the effectiveness of your advertising campaigns.
2. Gain Consumer Insights
You can gain consumer insights not only on structured review sites and forums but also across social media platforms.
If consumers are satisfied with your business or are concerned about certain aspects of your homes, they’re likely to post it on social media.
Analyzing online discussions on social media with the keywords associated with your brand can give you a deep understanding of your customers’ attitudes and perceptions. Moreover, social media can also help you understand the community/neighborhood better.
3. Post Events in Your Neighborhood
Real estate agents use social media to post current and upcoming events in their neighborhoods.
Posting events in your neighborhood is a great way to demonstrate your knowledge of the community and your participation in it. This helps potential buyers to have a glimpse of the community they’re considering buying in.
4. Enhance Communication with Clients
Social media has enabled brands to have direct communication with their clients in virtually all industries, real estate included.
It has turned what used to be monologue marketing into two-way communication, enabling buyers to voice their opinions and feedback directly. Since most customers hang out on social media, reaching out to them on the platforms they love most is the easiest way to engage them.
The phenomenal growth of social media has completely changed the way the real estate industry operates. Many realtors are now leveraging the power of social media to reach a global audience with little to no efforts.
Moreover, with social advertising, real estate agents can benefit from increased website traffic and online networking opportunities.