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Facebook video has fundamentally changed the game when it comes to advertising or even regular video content. The time has never been better to get involved with Facebook video, but you might be wondering why that is. The truth is, video content is here and it’s here to stay. Since it’s able to engage users in a way that regular text posts can’t, Facebook video can and does drive in more viewership.

However, there are some details when it comes to using Facebook video effectively that need to be taken into consideration. In this post, we’re going to explore Facebook video to see just how to take advantage of it going into the future.

Inspire them

One of the best ways to drive up engagement is to inspire your viewers. Positive reactions are better than negative ones, so if you utilize messages that are informational while remaining inspirational, you’ll stand to bring in more viewers, especially if and when users share your content in order to spread the inspiration. Even if you don’t have a cast or crew ready, you can always use services that can put together a video with simple quotes and music.

Educate them

If inspirational posts are very popular, educational posts are just as much if not even more popular. The reason these work so well is that your users are always going to want to seek out new information and share it with their friends. This is a basic evolutionary skill that humans have still not shaken, nor will they ever probably shake it. People want to keep up with what’s going on in the world, and good sources of information are desperately needed in this world climate we find ourselves in.

Entertain them

Closed captioning companies will do well with videos that don’t require sound, as up to 85 percent of video views happen with the sound off. However, for those videos that are meant to be entertaining, you’ll most likely want to have the sound on. This is because these videos will usually involve comedians or some sort of speech that would be better heard. The exception here is animal videos. You can go right ahead and leave the sound off because you’ll get just as much cuteness as you would with the sound on.

Use featured videos

Featured videos are especially potent, as they appear high up on your page, even higher than your about page. You can use this video to highlight the key tenets of your organization or even use something that we’ve talked about before, such as an inspirational or informational video. This is a brand new feature that Facebook has rolled out, and there’s a chance that it will change further going into the future. But for now, it remains a particularly effective way to get your brand out there.

Create a playlist

This is a particularly excellent way to keep users on your page and engaged throughout. Automatic playlists are another new feature that has been rolled out recently, and it’s made a big splash in the Facebook video world. Let’s say you’ve got a number of cute animal videos and that this is your particular brand. You could connect videos based on the type of animal or any other connection. The choice is really yours.

While this list isn’t exhaustive, it should give you a pretty good idea as to what you need to do to utilize Facebook video effectively. There are many ways that you can boost your brand all while giving your users exactly what they want and need. It’s a two-way street, after all. You get viewership and they get informative, educational, or just downright cute content. Everyone wins in this situation, but it all depends on your overall strategy. It can be easy to forget just how important your strategy is, but it should never be forgotten.


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