Remember the good old days when internet marketing consisted solely of putting up a website, and waiting for visitors to stop by and check out whatever it was you were selling? That was pretty much it – nice and laid back. Then came cell phones, then came tablets, and then came the biggest change in marketing communications the world has ever seen. Wham! Right in your face, traveling at the speed of light with a whole new set of rules, and a whole new marketing language that now seems to change every day.
There are more of them, than there are of us
The machines are taking over the world! There are about 7.2 billion human beings in the world today. However, by the year 2020, it’s estimated that there will be 11.6 billion mobile devices chattering away every day. You can run, but you can’t hide! There is something, however, that you can do – you can retune your mobile marketing outreach and strategy to attract more visitors, and to sell them more efficiently and more intelligently, and garner lots more leads at the same time. Want to know how? Of course you do!
Progressive profiling forms are the way to go
Take a look at your cell phone’s screen. Kind of teeny, isn’t it? Trying to type stuff in is like trying to eat jelly beans with boxing gloves. Frustrating! And do you want frustrated customers? Well, no! So, enter progressive profiling. It allows you replace form fields that have already been filled out the next time a lead visits your website. In other words, it ends frustration, and makes the device (and your site) a lot more user friendly. This, in turn, let’s you optimize your mobile presence, resulting in more conversions. Not too shabby!
Make your call-to-actions easy to use
Making it easier for your visitors to buy your products/services is not exactly a new marketing concept. But you’d be surprised how many marketing rainmakers forget this when designing sites for mobile devices. Keep the copy short, to the point, and don’t overwhelm the screen! Bold headlines are good. Don’t let the graphics overwhelm the message. In other words, your visitors are there to buy, don’t make it difficult for them. If you do, they’re going to head over to the competition!
Give your visitors something extra
Sales through cell phones alone will be about $90 billion this year. That’s about 25% of everything sold over the internet. And it’s growing exponentially. You can grab hold of this dramatic shift in purchasing by optimizing your mobile presence via promotions, discounts, and other marketing strategies that can be redeemed through mobile devices. If it’s going to be the future, you might as well get there ahead of the curve!
Get right to the point!
People using cell phones usually have only a few minutes to get information. They’re on the go, heading to meetings, catching flights, whatever. You have to keep your message simple and direct. Too much fluff, too many adjectives, too many adverbs, and you’ll lose them. They want information or they wouldn’t be on your site in the first place. So, give them what they want! Highlight specials, deals, promos, etc. upfront. Make it difficult for them not to buy what you’re selling. The easier it is to buy, the more they’ll return!
Make your phone number clickable
Who wants to dial in phone numbers on a mobile device? Chances are you’ll screw it up one or more times before you get all those little digits lined up. By all means, make your phone number clickable. It’s just going back to make it easier for your customers. A clickable number may seem like a small thing, but it can pay you big dividends. And don’t forget, clickable numbers can also be traceable numbers, which in turn can be used to contact customers about specials and other promotions.
Look to the future
According to a U.S. government study recently released, 50.8 percent of homes and apartments had only cell phone service in the latter half of 2016, the first time such households attained a majority in the survey. But here’s a startling statistic: 71% of millennials (born 1980-2000) have zero land lines and are totally on cells. Millennials are the most powerful group of consumers (92 million strong!) in the history of the world. The Millennial generation is the largest in US history and as they reach their prime working and spending years, their impact on the economy is going to be huge. What does that tell you? It tells you that while you can’t forget the boomers and x-generation folks, your future is decidedly with the millennial generation. Gear your mobile marketing to them, and you’ll be on the right track to increased leads – and sales!