If you have a company that has recently launched an app, surely you will desire to make it a worldwide success. Well, there are a couple of factors to consider before making your dream come true.
Mobile apps have become one of the best methods to brand your company and its business internationally. The apps can increase your recognition and identification globally. It will create a professional look for your company.
People are generating tons of money with the help of mobile app marketing, quite successfully. According to research conducted in 2017, approximately 197,000 million apps have been downloaded. And it’s estimated that by the end of 2021, 352,600 million apps will be downloaded worldwide. Such a huge number, isn’t it?
So, if you are looking for ways to market your app, you have a lot of things to do. Let’s look at the critical factors that need to be considered before and while you are moving to this step.
1) Build Trust with online presence
Having a website means showing your audience how legit you are. For some businesses, people want to be sure that the app is a real-deal, not a fake one. Market your app with the help of your website too. It will allure more people to download and use your app.
People download an app for their ease despite the existence of a website. It is more convenient for them. For example, if you are a food company, people can quickly order food using the app. According to research conducted in 2017, it was revealed that India’s online food delivery market increased to 150% in 2016 compared to 2015 due to the mobile apps.
Is making an app for your company worth investing? Does your business need an app that will help millions of customers? Will creating an app improves your company-customer relationship? Should you hire a freelance app developer or assign your project to Mobile App Development Company? These are the questions you need to consider before investing in an app.
2) Go for ASO (App Store Optimization)
You might have heard about SEO, think of ASO as the SEO for the app world. If you want to stand out in the over-saturated mobile app world, you need to use it. But how?
- Check whether the app name you are using is unique or not.
- You need to use relevant keywords but avoid keyword stuffing
- Provide a clear description of your app which adds value to your app and make sure you update it often with update descriptions
- You can also provide your users with a small video tutorial or screenshots to highlight the core features of your app.
- Keep a check on your ratings, as it can also impact your customer base.
Localization means providing your app to the local people as they prefer and like; translate the app language into their native language. You might have noticed that Gmail is available in more than 58 dialects. Similarly, Facebook can be used in 84 dialects and so on. So, if you want to have worldwide success, you need to consider this point.
Wondering how to do that?
- First of all, make sure that you adhere to the laws and guidelines of the country, which you are targeting for your app.
- Target countries based on their user usage. For example, if the stats suggest that the users of a particular country are more into news searches and you are planning to launch a news app, you should target that country.
Depending on your business, you can check the stats, build understanding, hire professionals or local people to translate your app to target that particular country.
For example, in Saudi Arabia, mobile operating companies such as STC & Mobily have their own app in English and Arabic. Arabic speakers prefer to use apps in Arabic only.
Targeting your app in different countries in their own language will make your brand more effective. For example, we have Amazon China in Chinese, Amazon France in French, Amazon Germany in German, etc. After releasing their app in different languages, Amazon has increased their sales tremendously. According to a study, there are 72% native English speakers. According to additional research, when an app is available in different languages, the revenue increases by 26% and the apps download rate increases by 120%.
4) Link your App to local Social Media
As you release your app in different countries, you need to consider the most used social media platforms in that country. When a person makes his/her account on the app, they use either their email or the social media account to login. For example, Wattpad is a popular online reading app. You can register for it using your Facebook account. But Facebook isn’t used by all the countries. In China they use Renreu, in Russia they use VKontake and so on. You need to ask your developers to design the app in such a way that people can register for it using the social media accounts used in their country. It will help the local people use the app with local social media accounts, efficiently.
5) Do content marketing for Mobile Apps
Once you release your app, you should expect a decent amount of engagement with your app. For that, you need to do some content marketing. It simply means you have to share some enticing content with the people, to build the curiosity so that they install and try your app. The best part of this marketing strategy is you will be presenting your entire brand in front of the users, not just the app. In case you have multiple apps under a single brand name, other apps will also get highlighted or discovered by the audience.
Content marketing is a one-time pain, but if done correctly, its effect remains for an extended period. You have to fully concentrate on maintaining the quality of your mobile app and keep intact the essence of your fantastic content, at the same time, to make your app a worldwide success.
By now, you should have a clear idea of how to make your mobile app launch successful across the globe. Mobile apps have become one of the most crucial assets of a company. It shows how a business is dedicated towards professionalism. Mobile apps such as Facebook, Tumblr, BBC, CNN, Amazon, eBay, etc. have made their branding powerful, quite effectively. If you want a powerful business branding, create a mobile app now!