How to Write an Effective Press Release
Are you learning how to write a press release? You’ve come to the right place. Here, we will go through the steps on how to write an effective press release and give you some tips and suggestions on how to write one.
A press release is an excellent way for your organization or business to make an announcement. It provides compelling content to journalists and other news media members and can provide information, make an official statement, or create a critical report. From there, journalists and other members of news media can write a story and publish it for the general public to read.
Press releases typically follow a standard structure: a letterhead or logo, the release’s headline, and sub-headline, the dateline, an introduction, the body, the boilerplate (a short “about the organization”), contact information, and the close.
Here are some suggestions to keep in mind when writing one.
1. The Headline
Write a short, eye-catching headline that summarizes the central part of the news. Make sure the headline is around or under six or seven words. If necessary, add a sub-headline (called a “dek”) to expand on the headline in more detail. Your headline should be in 20 point bold and centered font, while the sub-headline should be in italics in 16-point font.
2. The Dateline
Your press release should start with the release date and your organization’s city and state, then a dash. After that, continue to the press release’s content. If you date the press release after the day you send it to the media, journalists will interpret it as a news embargo and will release their story on the date you write on the press release.
3. The Introduction
As the introduction to your press release, the first paragraph should contain the primary point and relevant information. Additional paragraphs in the body should have further details.
4. The Body
The introduction of the press release should briefly touch on the who, what, when, where, why, and how (if applicable) of the topic. The remaining paragraphs (the body) should expand on those and provide more information or relevant details. Where applicable, also explain how something is happening.
5. The Style
Your press release will be the basis of a journalist’s news story. Sentences should be short, simple, and jargon-free. Check for spelling and grammar errors before sending out the press release.
6. A Quote
Quotes can make press releases more engaging. Think about using a quote from someone in your organization or company. Ensure it reads like something someone would say. Keep it short and edit it to a shorter length if necessary.
7. Boilerplate and Contact
The press release should contain the name, phone number, email, and/or mailing address, social media, or other similar contact information for journalists to contact if necessary. You can also include a “boilerplate,” which is a simple “about” section describing your company or organization.
8. The Ending
Press releases use the “###” symbol to indicate the end of the press release. This goes before the contact information but after the body of the press release.