The Inbound Wrap-Up » Week Ending February 21, 2014

Inbound Wrap-Up » Top 10 Articles Worth Mentioning This Week

The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading.

Week Ending February 21, 2014:

1 » An Introduction to PR Strategy for SEOs »
If you’re worried about Matt Cutts declaring guest blogging for SEO dead, you might want to reconsider your goals for guest blogging. It can still be valuable for SEO reasons but you have to do it the right way. Here’s what you need to know about PR strategy to reach your search engine goals.

2 » How Will LinkedIn’s New Publishing Platform Change the Media Landscape? »
LinkedIn announced some pretty big news for its publishing platform this week. Now all members will be able to submit content on the platform. Here’s what you need to know going forward.

3 » How to Use “Pay With a Tweet” to Generate Leads »
You’ve likely seen retailers such as Starbucks offering the option to pay with a tweet but have you thought about using a tool like that to capture leads and get your content in front of more eyeballs? Here’s a step-by-step tutorial from HubSpot on how to do just that.

4 » How Often Are Marketers Creating Content? »
Have you ever wondered how much content marketers are actually producing and in what format? A recent report from LookBookHQ and Oracle Eloqua reveals just that. Find out if you’re brand is staying ahead of the curve and where it just might need to improve.

5 » You’re not going to read this »
So you’re pretty proud of all those social shares your latest piece of content received? Well, it might not be as great as you think. This study shows what relationship (if any) exists between social shares and time spent consuming content.

6 » 11 Content Promotion Housekeeping Tips for Earned Media »
As with all marketing activities, effective content promotion requires time for review and fine tuning to keep a campaign running successfully. Here are eleven tips you need to know to get the most out of earned media.

7 » Does Your Copy Pass the “Forehead Slap” Test? »
When writing sales copy, it’s important to focus on the benefits your product or service provides and make sure they are clearly identified. While it sounds simple at first, it’s actually harder to do then it seems. Keep these tips in mind the next time you create sales copy and be sure you’re not selling your brand short.

8 » Guest Posting the Right Way »
The art of successful outreach is tough to do. There is an abundance of tips and tricks available all over the web claiming to have the answer to capturing media attention every time. Here’s an example of outreach done terribly wrong and what you need to keep in mind the next time you pitch a guest post.

9 » Facebook Looks To Help Advertisers Sharpen Their Aim With Launch Of Core Audiences »
Facebook launched new ad-targeting options known as core audiences. Page admins will now be able to segment their target demographic even more to reach the perfect audience. Find out more in the post.


10 » 75 Resources for Writing Incredible Copy that Converts »
No matter how long you’ve been writing, you can still find yourself in a content rut that seems almost impossible to get out of. Before you know it, you’re buried beneath a pile of bad writing habits and poor reader engagement. Here are 75 resources to help keep your skill set and your content fresh.

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