The launch of a new product can often be over looked on content management websites, so site indexation is a must. Many times it just as easy as uploading some photos, adding a title, and creating a description before you push the launch button. Even if you manually launch your new product many people overlook a very large power house on their own website, internal popular product pages.
Google will crawl pages that are popular on your site more often. This is a better result than the pages that are deep within your site that point to little or no external links. By placing internal links that point to your new products, you can help get those indexed quickly. Below is a small example of a test we did to find out how much of a difference it can make to place those internal links on popular pages and the home page.
Experiment with Your Site’s Indexation
We went through our website and found the 10 most popular products that also had many external links pointing to them. The website, like many e-commerce websites, had a place for related products. We replace one of those products with a new product that was being launched. Additional on the home page we placed a “New” products section that linked our new products that needed a little boost. Below is an example of how we laid out the pages for our products. So, any new products would get exposure while also still having room for related products.
Site Indexation for New Products
For new products, we launched using only sitemaps and normal internal linking our products averaged 15 hours to index. New products we placed only in the related products area, saw an 88% increase in the indexation speed to average time around 8 hours. When we only placed the new product link on the “New Product” area on the home page, we saw an increase of 114%. Additionally, we saw an average indexation of around 7 hours. When we placed a new product link on both a popular product page and the “New Product” area on the home page, we saw an increase of 400% to an average indexation time of 3 hours.
From the data, you can that by interlinking your most popular product pages to your new product pages can dramatically decrease the amount of time it takes for Google to index your new products. The launch of your new products should still include the updating of the sitemap, internally linking from category pages, and any other external link building you may do. Do not rely on only internal linking it will not keep your page indexed for a long time. Lastly, the faster your products can get indexed and found in the search engines the faster you can start selling more products.