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Influencer Marketing is About to Evolve the Market for Business Organization

Within a few years, influencer marketing has gone from being the minor expense in a brand’s online marketing budget to a personal digital marketing category. In the upcoming year, the marketing space for influencers will expand. It will strengthen its impact and so its services will extend to a great new level.

In 2018, influencer marketing will bring many new opportunities and challenges that will help companies grow their revenues. From federal regulations to ROI measurements, everything is going to change. Here are some of the interesting trends that you have to consider in 2018.

Meteoric rise

When it comes to influencer marketing, there is no shortage of success stories. There are several business organizations that have recently recognized what they have missed.  From 2013 to 2016, there have been 20% more searches regarding influencer marketing on Google and within the first 9 months of 2017, this percentage has doubled.

In the same way, many people are searching for Instagram influencers. There are several reasons why people are interested in this platform. The main purpose of increasing popularity is because influencer marketing works for all business organizations. There are chances that in the coming future, people will invest more in influencer marketing platforms and the rate is not going to decline. It would not be wrong to say that influencer marketing is here to stay.

Increase in demand and value

There are many influencers that have more than 20K followers on Instagram. Now, the interesting fact is that their fan following is rapidly growing because of the interesting content and media they share.

In 2018, this demand will increase three times because people want better sales for their products. There are chances that some organizations will permanently hire influencer managers that can help them improve the visibility of their company. Understanding the importance of their services, many business organizations are going to plan a specified budget for influencer marketing campaigns.

Importance of ROI and KPI

Most business organizations have understood the benefits that come with influencer marketing. However, there are still many that are confused, and this is why it’s important to know what difference influencers can make for their businesses.

We all know that companies have been using ROI and KPI evaluations for

  • Offering coupons
  • Tracking pixels
  • Directing users to customized hashtags

In simple words, it helps us to evaluate our performance so that we can improve the strategies in areas where we are lacking. The same is the case with influencer marketing. In recent studies when reports were generated for influencer marketing campaigns, it was noted that they had the best results compared to all other marketing campaigns. With the help of influencers, all the brands involved were able to reach millions of customers and all of them had a positive engagement with the company.

No more multi-channel networks

A few years back, multi-channel networks were the biggest hit. The reason is that they had strategies to gain the attention of customers. However, in 2016, their progress has rapidly declined. Some famous networks have collaborated with the entertainment industry so they can generate decent revenues. You will be amazed to know that even in the coming years, most of the MCN platforms will join the entertainment industry. However, at the end, they will require a little help from influencer marketing experts to enhance their visibility.

Reach online audience with video marketing

Research has shown that people that are influenced by videos are active shoppers. The reason is that videos do not take much time and they quickly deliver the exact message. This is the reason why videos are an important part of influencer marketing campaigns. Marketers always make sure to add some of the best and most interactive videos.

In the coming years, video will become an essential part of marketing campaigns. Short videos have been very effective, and this is the reason many social media sites have introduced the feature of short stories in which marketers can add small videos related to the brand they are sponsoring. Video influencer marketing has been able to generate the same results as ads.

The year of Instagram stories

2018 is going to be the year of Instagram and its short videos. Customers have loved the live video feature, but it did not become as famous as the short stories. The fact that you only have the story available for 24 hours influences customers to take quick actions. There is a chance that in 2018, Instagram is going to reach 1 million users and so customer engagement will improve on the platform. Influencer marketing specialists will get the chance to get creative with their video and content so they can generate better results.

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Hubspot Contributor

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