Influencer Marketing is:
You get the idea. Influencer marketing is getting in the good graces of the big kahunas and making the kinship work for your company. From the definitions above, you gather it happens in the form of conversation, relationship development, and information creation.
Influencer marketing is bleeping big on the radar screen of the i-world because we’re creating exabytes of data faster than we can pause to learn what the hell an exabyte actually is. And, of course, we not just going gangbusters creating content. It gets distributed at the speed of gigahertz in googols (which is 1 followed by 100 zeros).
Something like that.
The crux of the matter is this: while everyone’s capable of making ripples, an elite few actually have the power to make waves. They’re influential. Readers care what they think, are more prone to buy into their points of view and act on them.
These influential types, which we conveniently call “influencers,” serve as a proxy to the online universe. They amplify the messages they choose to. They point the way. They help the common man focus his limited time and resources on the most powerful channels and conversations.
Let’s cut to the kill. They sway purchasing decisions.
In a word: audience. Influencers have them and you need them. Influencers set the trends too. One power player might toss a snowball that causes an avalanche of traffic to your site.
With a great big nod to OpenView’s ideas, I now give you a list of the benefits of influencer marketing.
I’ve defined influencer marketing for you. You learned why it’s such a hot topic. And I told you five immensely important reasons why you should do it. But I haven’t told you how.
I plan to. First, check out this infographic featuring influencer marketing tips from 22 of today’s most influential marketers. (Please share it too.)
And stay tuned for Part 2 of my influencer marketing series. Join my mailing list if you’re not on it to be sure you don’t miss the post to follow. It’s going to be a doozy. Really. A massive heap of tips and tactics that I know are effective because I’ve used them and here you are trusting me to school you on influencer marketing.